Does Amazon need a trademark? Can it be done without a trademark?

If you have a brand name when opening a store on Amazon, it will be very beneficial to the future development of the store. After all, the platform has more and more new features that are beneficial to brands. So does Amazon need a trademark?

Not necessarily required

1. Can Amazon do business without a trademark?

You don’t necessarily need a trademark to open a store on Amazon. You can open an account without brand registration.

2. What are the benefits of registering a trademark?

First of all, registered trademarks can more effectively combat malicious copycat sales.

Some people have been copied by others and complained to Amazon to no avail, so they came to the conclusion that brand registration is of no use in preventing copycat sales.

If we follow this logic, all Samsung phones are dangerous goods because someone once experienced a noise or explosion when using a Samsung phone.

Ultimately, this is just a matter of probability. I can say responsibly that the success rate of catching up with copycats is still quite high for stores that have registered and filed their brands.

Secondly, after brand registration, you can have the right to edit the A+ page.

It is difficult to quantify how much A+ pages contribute to conversion rates. The official data given by Amazon is that A+ pages can increase conversion rates by about 5%.

The conversion rate is directly related to the product’s sales and search ranking. A 5% increase can be very tempting for certain categories of products.

Finally, after registering your trademark and brand filing, you can establish your own brand flagship store.

This is of no use to novice sellers for the time being, but as I said, people need to be forward-looking when doing things and should not give up a skill just because it is not needed for the time being.

Therefore, for novice sellers, trademark registration should be one of the things that should be done at the same time as registering a store.

At this time, the arrival of a trademark can add a lot of skills to your operations.

Generally speaking, you can open a store on Amazon without a trademark. But it is better to have a trademark. Moreover, the traffic on the Amazon platform has been tilted towards brand owners. If you want to do business for a long time, you still need a trademark.