How to choose keywords for Amazon manual advertising? What is the method of word selection?

As a cross-border e-commerce platform, Amazon has developed quite well. Many merchants have opened stores here. For merchants, they must do promotion work after opening a store. If you do manual advertising, how to choose keywords? Let's learn about it below.

How to choose keywords for Amazon manual advertising ?

1. Get keywords from the opened automatic ads. After the automatic ads have been running for two weeks, select 10 effective search terms as keywords. Everyone has different performance standards. Based on the current category characteristics, we select search terms with an order conversion rate higher than 8% as keywords for this product.

2. Collect 2-4 main keywords from competitor listing titles.

3. Find words related to the main keywords in the Amazon keyword software.

It would be too expensive and inaccurate for me to use all 60 keywords in manual advertising. Therefore, I will use two more steps to delete bad keywords before officially starting manual advertising.

After selecting keywords, use the collected keywords, respectively, using broad match, phrase match, and exact match to establish three promotion groups and create manual advertisements.

Following this step and sticking to choosing good keywords when you first start advertising can allow novice sellers to accumulate a large number of "traffic treasures" in a short period of time. High-efficiency keywords can continue to bring you continuous exposure and provide you with enough traffic to increase click-through and conversion rates.

In short, there are many references for word selection in Amazon manual advertising, such as the word selection of automatic advertising, you can also browse texts in other competing stores and use them as references, as well as some third-party keyword selection software, which can help you get the latest popular keywords on Amazon.

The method of selecting keywords for Amazon manual advertising is shared here. Amazon merchants can learn about it. In addition, Amazon merchants can also master some promotion skills to achieve better results.

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