How to design Lazada Super Alliance to achieve the effect of attracting traffic?

Lazada Super Alliance is very effective for merchants to do marketing and promotion, but joining does not necessarily mean that you can achieve your expectations. So, how can you design it to achieve the effect of attracting traffic? This is also a question that many people ask, so let’s talk about this below.

How does Lazada Super Alliance achieve the effect of attracting traffic?

If you want to achieve the effect of attracting traffic, you need to set a favorable commission and make a choice of products. When setting up an alliance, you will find that if the purpose is different, the focus will be different. For promotion selection, if you have just uploaded a product C and want to increase the volume, you can choose an alliance.

At this time, you will find that the alliance is very helpful for the promotion of new products. When the promotion reaches a certain volume, the commission can be appropriately reduced according to the store's profit.

For hot-selling products and old products, they can also be promoted through alliances. When setting them up, you need to combine them with the actual situation of the products.

If you are promoting a new product, you need to control the promotion time. If you are promoting a regular product, the time does not need to be controlled. At this time, you can plan the product ratio.

Things to keep in mind when setting commissions:

Commission cost = commission ratio * (gmv-freight), but the actual deduction will involve tax issues.

For example, if the price is 100, the seller's shipping fee is 20, and the commission is 10%, then the calculation is as follows:

(100-20)*10%=8(commission) but the actual final deduction is 8*(1+10%)=8.8

It should also be noted that not all products need to be promoted, and you should not set up promotion just for the sake of getting orders.

FAQ:

1. Can the commission rate for the entire store be lower than 4%?

No, because the platform sets this low ratio in order to ensure that it can be more competitive through the alliance and attract more promoters to promote products.

2. Is there any conflict between the full store commission and the individual commission?

No, after setting the store-wide commission, you can set additional single-item commissions for the products. This will make the products more competitive; and products with high commission rates are more likely to be selected, thus improving results.

3. Will Lazada affiliate commissions be refunded?

The commission is charged after the order is delivered. If there is a return or cancellation, the commission fee will be returned to the seller.

4. How to view the data of alliance promotion?

The data can be seen on D+1 day, that is, if an order is generated today, the effect of this order will be seen tomorrow.

However, sellers cannot currently see which partners are promoting, and cannot provide such reports. Later, they can join alliances based on whether the commission rate is competitive, whether the creativity follows the guidance, whether the number of materials is sufficient, etc.

If Lazada Super Alliance wants to design products that can achieve the effect of attracting traffic, it needs to be attractive in terms of product commissions. Secondly, your creativity and the amount of materials must be sufficient. These are the keys to obtaining partner promotion. Only through partner promotion can the product achieve the corresponding traffic-attracting effect.