How many items should Lazada put on the shelves every day? How does Lazada operate?

As we all know, there are more and more merchants doing cross-border e-commerce now. Lazada is also one of the cross-border e-commerce platforms. There are many merchants opening stores here. If you decide to open a store here, it is necessary to understand the relevant store opening process. How many products should Lazada put on the shelves every day?

How many items should Lazada put on shelves every day?

Lazada online product limit is 500: the store's net order volume (excluding cancellations, failed deliveries and returns) in the past 90 days is less than 30 orders;

The upper limit of online products is 1,500: the store’s net order volume (excluding cancellations, failed deliveries, and returns) in the past 90 days is greater than 30 orders, but less than 90 orders;

The upper limit of online products is 5,000: the store’s net order volume (excluding cancellations, failed deliveries, and returns) in the past 90 days is greater than 90 orders.

The above are the listing rules of the Lazada platform. When operating a store, you must be careful not to violate the rules and be punished.

How does Lazada operate?

Step 1: Analyze the Lazada site market

No matter which platform you are working on, you must first understand the market of this platform before selecting products. Lazada is an e-commerce platform in Southeast Asia, so sellers must understand the following consumption needs and habits in Southeast Asia. The consumption level in Southeast Asia is relatively low, so it is not recommended to sell products with high customer unit prices; and there are many taboos in Southeast Asia, so you must also understand them. Finally, you must also understand the hot-selling products of each site separately. For example, in Malaysia, cosmetics are more popular; the sales of brand products in Vietnam are relatively high.

Step 2: Determine the category

It doesn't mean that you can choose the category that has good sales. You should also choose according to your own supply and your own situation. For example, if you are familiar with electronic products, you can choose the most suitable product according to the situation of the platform. This will also give you an advantage. It is best to choose some categories with a certain amount of traffic but fewer Lazada sellers.

Step 3: Analyze the competition

After completing the above two steps, you should analyze the competitive products with high sales on the platform. The main thing is to look at their sales, how many of them have sales exceeding a certain value, and focus on analyzing their titles, descriptions, etc., and then see which parts can be optimized and improved, and then make some differentiation, so that your product will have more advantages. For example, you can optimize according to local customs and habits, or product elements that buyers like, which can make the product more unique and attract purchases.

Step 4: Is the profit margin large?

The profit of the product is also very important for Lazada stores. If your product does not have enough profit, then the subsequent store operation will become very difficult, so everyone must consider whether the profit margin of this product in Lazada is large, how to price it, etc. You must separate your own costs and estimate the price of this product in order to achieve better results.

This is all the content about opening a store on Lazada. If you are interested in this platform, you can understand the relevant store opening requirements and procedures. As long as you meet the requirements, you can open a store on this platform. Now everyone understands it.

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