What are the overseas e-commerce platforms? An inventory of mainstream cross-border e-commerce platforms

With the increasing popularity of cross-border e-commerce in recent years, it has become a popular emerging industry known to everyone, and cross-border e-commerce platforms have also sprung up and opened up. So what are the mainstream cross-border e-commerce platforms so far? The following is an introduction for you.

What are the overseas e-commerce platforms?

There are many cross-border e-commerce platforms, such as Amazon, eBay, Wish, Shopee, etc. These are all popular e-commerce platforms abroad.

1. Amazon

Amazon has a large amount of traffic and many sites, so it has a high customer order volume, high profits, and makes money quickly. At the same time, Amazon's customer experience is also very strong, and it has long been ranked first in customer satisfaction. However, it is precisely because of this that more and more merchants have settled in Amazon, resulting in very fierce competition on Amazon. New sellers need to spend a lot of money to evaluate and advertise their products. In addition, Amazon's review is relatively strict, so doing e-commerce on Amazon requires proficiency in operating skills and the relevant rules for store settlement and product release.

2. eBay

eBay is similar to Taobao in China. Compared with Amazon, its store operation is relatively simple, it is free to open a store, the threshold is low, and the entry cost is almost zero. However, it requires more procedures and things, and the platform rules are biased towards buyers and sellers, and are more inclined to buyers. In addition, because the eBay market is mature, the market share that newcomers can grab will be very small, so opening a store on eBay is very important and requires a lot of operating costs.

3. Wish

It is also relatively easy to join Wish, and the registration threshold is very low. It also has a unique recommendation method, so the ordering speed is relatively fast, and it does not require too many operational skills. It is relatively simple to upload products and easy to get started. However, the cost of opening a store on Wish is relatively high. Not only is there a $2,000 entry fee, but after the product is sold, the commission charged by the platform is as high as 15%. There are also many penalty policies, and the cost of trial and error is very high.

4. Shopee

Shopee currently has a very low entry threshold, with no platform entry fee, no new product fee, no deposit, and advertising fees will be returned in the first three months, so the cost of trial and error is very low. In addition, for new sellers, Shopee will also have a one-stop support policy, providing sellers with full-link support such as traffic, logistics, incubation, language, ERP, and payment, helping sellers get started easily~

After understanding the advantages and disadvantages of each platform, we also need to understand the market prospects of each platform, which determines the market share that sellers can seize after entering.

In addition to the above mainstream platforms, there are many other platforms emerging, but the mainstream cross-border e-commerce platforms currently chosen by Chinese foreign trade people include AliExpress, Amazon, eBay, Wish, Lazada, etc. I hope the above content will be helpful to everyone.

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