These 9 sentences of 618 copywriting are a breath of fresh air

As 618 approaches, consumers are ready to spend money, but Xiaohongshu has organized an anti-impulse club to remind consumers not to spend impulsively.

During the 618 shopping festival, major brands are promoting sales and using discounts to attract consumers. However, Xiaohongshu is a refreshing change, setting up an "anti-impulsive club" in the hope that people can return to rationality and maintain a consumption concept of "not being impulsive, but buying when you feel like it". The following 9 poster copywritings may enlighten you.

As long as my express deliveries continue, my friendship with the security guard will not be broken.

I bought it at a very cheap price, but I didn’t buy any treasure.

It only takes 3 seconds to be cut, 321 link~

The biggest scam I've ever fallen for was buying one and getting a bunch of samples for free.

Money doesn't come from the wind, but buying things just because they're popular will really blow it away.

Health care products accompany me as I grow older, and I accompany health care products as they expire.

The treadmill must be turned into a clothes drying rack to survive in this home.

Today's aerobic exercise is to use bare hands to carry express packages home.

I have never cooked, but I am always hungry.

You see, there are actually many things you don’t need to buy. The treadmill has become a clothes drying rack, and the clothes have become the bottom of the closet…

The reason for this is that life is full of consumerist rhetoric, such as "expensive things have their reasons", which tries to reduce consumer thinking and make you pay for the high prices.

"If you want something now, you need it now." This creates a sense of urgency that makes consumers make decisions immediately, ultimately leading to impulse purchases.

In order to avoid falling into consumer misunderstandings, it is best to recognize the common consumerist rhetoric:

1. Create a sense of scarcity

Joint limited edition, anniversary limited edition... Once these words appear, be careful, they are like a sharp knife, cutting your wallet. What you think is scarce may just be your own stupidity. The current joint limited edition will have a new limited edition in two days.

2. Selling fear

A classic copywriting: "If you don't come, we will train your child's competitor." Such rhetoric is common, and there is even a fixed template. Gyms always hint to you that "fat people have no future", real estate tries to brainwash you that "without a house, there is no future", and clothing stores also tell you that "without a suspender skirt, this summer will be wasted"... They create panic to make you make irrational choices, and there are many ways to create fear, such as comparison with peers, fear of failure, and worry about the future.

3. Reduce Guilt

How can consumers feel comfortable buying? That is to reduce the psychological guilt. When you think something is very expensive, they will divide it for you. For example, a skin care product that costs several thousand yuan can be spread out to only 1 or 2 yuan per day.

When you control your diet, someone will say, "Your weight will not decrease just because you drink one less cup of milk tea." When you are entangled in the high ticket prices of the amusement park, a voice will float to you, "Happiness is priceless." Merchants will always find a reason for you to comfort yourself, so that you can relax and go shopping without any effort. Because you are young, you should buy, buy, and buy. It is worth it to buy for happiness. - Of course, consumption is the norm in life, and people do not need to resist. What we want to oppose is those impulsive and irrational consumptions, which not only occupy our life memory, but also develop bad inertia and make our lives bloated. I hope we can stay sober and live a clean, simple and sufficient life.

Author: Dguagua, source public account: Shock Copywriter (ID: SHOCKCW)