When using TikTok, don’t get these 8 types of influencers wrong!

This article proposes 8 types of personalities who sell products. The classification is scientific and reasonable, and each personality is explained by giving examples of specific accounts. This makes the classification theory more convincing and can also give readers a clear cognitive framework.

If you make short videos without a personal character, you won’t be able to sell products.

The ultimate goal of making short videos is to sell goods and realize cash, no matter you are selling courses, training, services or various home furnishing products.

But whether you are selling goods or preparing to create an account, there is one very important thing.

It is to position your own account first, that is, what is the personality of your account?

Which people do you want to attract and what products do you want to sell? These are all designed in advance on the monetization path.

Today I will briefly share with you 8 common and effective types of product promotion personalities.

1. Merchants’ personalities bring goods

Including individual merchants or brands, who produce or represent the product themselves.

This is also the most common Douyin influencer personality at present. Its most direct advantage is that it is simple and clear.

Tell users clearly that I am here to sell goods and make money.

Merchants themselves have a better understanding of the products and have full pricing power and are more flexible.

2. Experts’ personalities bring goods

There are three most common categories of influencers on Douyin: department stores, clothing, beauty and food.

Department stores tend to sell small items for daily use, while the food category includes bloggers who visit offline stores.

Among them, the two categories of clothing and beauty teach you how to dress and put on makeup, and have some requirements on appearance and professionalism.

The expert’s personality has both the attributes of interest and the attribute of recommending good things.

3. Experts bring products

I think a character that goes one step further than a talent is an expert, or someone who has made outstanding contributions in a certain field.

For example, an expert who likes playing badminton or running is different from an expert who has won world sports championships.

For example, liking to share delicious food is different from being the executive chef of a hotel, the president of a catering association, etc.

There is no need to establish an expert persona, but a talent persona requires continuous publication of works.

4. Evaluating the persona to promote products

We have previously shared many review accounts or so-called anti-counterfeiting accounts, which make product recommendations based on product testing and scoring.

The core of this type of account lies in the form, not the anchor or the product.

As soon as you shoot your first video, users will know the positioning of your account.

I would also like to say that review accounts are soulless.

If you are not particularly outstanding in form, you will be replaced at any time.

5. Good products and good personalities bring goods

This type of personality actually contains some characteristics of experts and review accounts, but it is not as clear as the characteristics of other people’s videos.

The videos shot by good accounts look very professional, while the videos shot by poor accounts look a bit pixelated.

However, the content shot by this type of account can have the effect of selling goods. This type of account for sharing good things is more suitable for department store products, and also wants to achieve good sales effects.

First, if a product promotion video is well shot, it is likely to lead to a surge in sales.

Second, the account for sharing good things must be organized.

6. Use the same group of people to promote products

This kind of person has both amateur and professional elements.

For example, the pregnant mother and mother who has just given birth that we shared before, or those based on interests and hobbies, who also like hiking, fishing and the like.

This type of account can easily arouse empathy among fans and create a strong sense of immersion.

However, the process of increasing followers and selling goods is relatively long, so this kind of personality is not recommended.

Unless you are very professional in this field, extremely passionate about it, and have strong expressiveness.

7. Celebrity Personality Promotes Products

This category is suitable for celebrities or institutions. Either the celebrities do it themselves, or they cooperate with professional institutions.

However, this type of celebrity live streaming is more suitable for those who are out of date or no longer plan to develop in the entertainment industry. Only these people can continue to make money by live streaming.

8. Traffic bloggers bring goods

Finally, there is another category of traffic bloggers. You can’t say that he/she is very professional in a certain product field, but he/she is not the merchant of a certain product.

For example, there are a group of experts like Brother Xiao Yang, some of whom are good at comedy, some make short dramas, some record their personal lives, and so on.

But these people have a certain fan base, and users trust their recommendations more.

However, the requirements for creating this type of personal account are relatively high and are not suitable for ordinary individuals.

The above are several common types of personalities for selling products or the positioning of account monetization. You can refer to them and decide which route is suitable for you.

You must remember that if your positioning is inaccurate, your monetization will be unstable.

Author: Village Chief, WeChat public account: Shili Village