What does Alibaba International Operations do? What needs to be done?

Many e-commerce platforms have international e-commerce businesses, which is actually a form of overseas purchasing. For e-commerce platforms, operations are a very important position. So what does Alibaba International Operations do? The following content will introduce it to you.

1. Understand the basic knowledge of Alibaba operations.

If we want to operate well, we must first understand the relevant knowledge. In terms of basic knowledge, we need to first understand the basic knowledge of e-commerce, and then study the basic knowledge of the Alibaba International Station platform on this basis.

2. Prepare product information and resend the information every day.

We need to observe the keywords and title images used by other stores with high sales of similar products, and learn their keyword settings and image selection methods. At the same time, based on the uniqueness of our products, we need to prepare information specific to our products. We also need to regularly modify the changed product information and effectively handle products with zero effect. We need to update product information in a timely manner to keep it fresh. We need to pay attention to the creation of product images and keywords. Images are the first impression of the product on customers, and keywords are an important factor for customers to search for our products. These are both important points that cannot be ignored.

3. Understand the specific ranking of information quality.

Every day, we have to search the website for the ranking of our store in Alibaba International Station to understand the real-time status of our current products. Only by keeping abreast of the information quality ranking at all times can we respond in a timely manner according to the situation.

4. Actively explore customers.

Don't think that when doing foreign trade, you just need to open a store and then you can rest and wait for customers to come to you. This is incorrect. Because a newly opened store may not be ranked high, if you just wait for customers to come to you to inquire, it may take a long time to sign an order. Therefore, in order to better operate the store, we can actively explore customers. For potential customers who visit the store but do not contact us, we can actively ask about their needs. We can also take the initiative to contact manufacturers who have product needs and find business opportunities for ourselves.

5. Conduct data analysis.

If you want to operate well, you must learn to make your own operation plan. So how to make an operation plan? We need to analyze the problem based on the store's background data, compare with stores in the same industry, learn from others' strengths, make up for our own shortcomings, and make our store's operation plan based on the analysis results.

Alibaba operations require innovation. There are many online and offline training courses now, and it is easy for us to acquire operation-related skills, but we also found that the same operation method can have very different effects on different companies. In fact, this is mainly due to factors such as company products and credit insurance.

Therefore, this requires operators to adopt different strategies based on the specific situation of the company. If the product keyword search popularity is high, then long-tail words may have a more obvious effect. Some people ask what to do if it is not obvious? Then we must ensure that there are no omissions in the operation and quickly adjust the innovation method.

Ali operation requires learning ability. Those who have worked in Ali operation have complained that Ali changes every day. Yes, Ali International Station changes very quickly. Sorting rules, account operation pages, and new functions are constantly updated, so this requires operators to have fast learning ability or long-term learning and research ability.

People who need to collaborate in Alibaba operations include artists, finance, and salesmen. Artists are mainly responsible for some image and video design and editing work, finance is mainly responsible for payment application and invoice issues, and salesmen are mainly responsible for the quantity and quality of inquiries and issues related to the adjustment of operation direction;

Of course, the people you come into contact with will vary greatly depending on the specific circumstances of your company. If you are in a larger company with mature processes, you will need to communicate with fewer people. If you are in a new company or a company with more flexible processes, you will need to communicate with more people regarding operations.

The difficulty coefficient of Alibaba operation is not that high. If it is based on a five-star system, the difficulty coefficient is 2.5 stars. After you have become familiar with the account as a whole and have a certain level of thinking, you will feel that daily patient operation is the most unbearable part.

After reading the above content, you should know what Alibaba International Operations does. As an operations staff, there are still many things to do every day, such as operating a store well. As for how to do it well, it is introduced to you in the above content.

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