What does Lazada Flash Sale mean? Where is the registration entrance?

If you want to increase product sales and attract traffic to your store when opening a store on Lazada, you can set up activities to attract users to participate. Activities can be raffles, discounts, or promotions. So what does Lazada flash sales mean?

Flash sales are a limited-time promotion method of Lazada, and are generally evaluated by sales volume per unit sold. Please remember that the purpose of participating in flash sales is not to actually sell goods. The number of goods sold through flash sales is limited, and it may even be a loss. You need to use flash sales as a basis for attracting traffic, fans, and good reviews to convert your store. Flash sales without long-term plans are not healthy flash sales. You must use flash sales plans to fine-tune store operations.

Where is the registration entrance?

After logging into Lazada Seller Center, find “Promotions” – “Campaigns”.

Click Daily Sales - Flash Sales - Available Campaigns, select the flash sale you want to join, and click Join.

After the page jumps, you can see a summary of the campaign details. Pay special attention to the minimum requirements for discounts in specific product categories that Lazada points out for flash sales. Only products that meet the requirements can be registered.

After completing the event information, select the products in your store that you want to participate in the flash sale promotion, then set the price of the campaign and submit it to the platform for review.

If you want your products to be more easily included in Lazada flash sales, your products and stores must meet these requirements:

1. Product requirements:

The product's sales volume, conversion rate, etc. must at least be maintained above the industry average. You can use third-party tools to view relevant data to find out the specific figures. In addition, the product's negative review rate should be lower than 2%. After all, product evaluation is also an important factor that directly affects buyers' purchases.

When it comes to product optimization, the first thing is to put it in the right category. After all, if it is placed in the wrong category, it will be removed from the shelves. The title, picture, description and other content must be consistent with the product.

2. Store requirements

For Lazada stores, the most important thing is the store level, order cancellation rate, and delivery requirements. Of course, the higher the store level, the better. The cancellation rate needs to be lower than 2%. If you want to participate in activities, it is best to be less than 1%. Delivery must be timely, otherwise the order will be cancelled, which will also have an impact.

In general, Lazada flash sales are promotional activities, and they are also limited-time promotions. The characteristics of Lazada flash sales are strong exposure, large traffic, low prices, and high conversion rates.