What are the conditions for opening Lazada Super Alliance? What are the promotion methods?

As a Lazada merchant, there are many things you need to do every day, such as operating and promoting Lazada stores. These are the most basic operations, including the Lazada Super Alliance. Let’s take a look at the conditions for opening the Lazada Super Alliance.

What are the conditions for opening Lazada Super Alliance?

Log in to Seller Center and click "Super Promotion" -> "Super Alliance"

Note: If you have never entered the Super Promotion page, you must accept the Super Promotion Terms and Conditions before continuing.

What are the promotion methods?

Lazada’s on-site promotion mainly includes search advertising and smart advertising, both of which are paid promotion methods.

1. Search advertising Search advertising is actually equivalent to a through train, which mainly uses keywords to increase product exposure and thus increase conversions.

Search ads can push products to higher rankings, making them stand out from competitors. For new products, paid clicks can also be used to gain more traffic, cover more precise groups of people, and increase product conversions.

However, because it is charged on a click-by-click basis, the cost may be relatively high for novices, so everyone can choose whether to do search advertising based on their own situation.

2. Smart promotion is different from search advertising. Sellers do not need to manually set keywords. The Lazada system will automatically match keywords based on product characteristics and consumer search habits. It is more convenient to obtain the maximum number of clicks within the seller’s daily budget.

Sellers can choose up to 50 products for smart promotion, so it is recommended that you choose potential products for promotion, which will be more effective.

Lazada affiliate promotion is a type of promotion that is charged based on the promotion effect. Therefore, if the promoter promotes more products and the transaction volume is greater, the more commission rewards he will get, and the merchant will also gain more traffic and orders, although the profit is slightly compressed.

More and more merchants are opening stores on Lazada, and the competition here is very fierce. After all, the number of stores is increasing. The opening of the Lazada Super League will be of certain help to merchants, and it is very popular among merchants as a form of promotion.

Recommended reading:

Introduction to the Lazada store opening process, what are the advantages of opening a store?

Does Lazada require customer service when opening a store? What should customer service pay attention to?

What logistics are needed to open a Lazada store? How to use LGS logistics?