How to mine eBay keywords? How to optimize eBay keywords?

Keywords are really important for stores! Good keywords help consumers search for products, improve product rankings and conversions. So how do you mine eBay keywords? Let us explain this to you below.

1. Search keywords on eBay;

2. Buyer inquiries and in-site messages. You can pay attention to every inquiry and in-site message from buyers, so that you can know what keywords buyers are using to search, extract these keywords, use them for yourself, and accumulate your own word list, which can be used to publish products and modify product titles in the future.

3. eBay site navigation page.

4. eBay's on-site search box. You can enter the words that buyers want to search for. When you enter a few letters, there will be guide words. Buyers often use these words because they will click directly when they see them.

5. Peer titles. I believe every seller has seen the top-ranked stores in their industry, and learned how their product titles are filled out and what core keywords they use. In fact, these keywords can be used for your own use, but it is not recommended to copy them exactly.

How to optimize eBay keywords?

1. Analyze the data

Keyword optimization must be combined with product data analysis. For example, if the traffic and conversion of the listing are relatively low, then it is recommended to choose keywords with relatively low competition, which can avoid competition and help to increase exposure and traffic; for products with relatively high traffic, you can choose a keyword with relatively high search volume. When looking for keywords, you must also distinguish between core keywords and long-tail keywords. The effects brought by the focus of these two keywords are also different.

2. Sorting of keywords

The order of keywords is also closely related to display. eBay displays product titles in three ways, and some may not be displayed. Therefore, when sorting keywords, you should put the core keywords as far to the left as possible, so that the chances of keywords being displayed will be greater.

The order of keywords should also be arranged according to their relevance to the product, so as to increase the weight of the keywords, thereby achieving a better ranking and being easier to search. At the same time, it is also very important to conform to the search habits of buyers.

However, in the process of optimizing keywords, merchants need to be careful not to use illegal or infringing words. If there is no brand, the brand cannot be used, as this will cause infringement and be detrimental to the later operation of the store!