Will there be penalties for copyright infringement on Shopee? How to avoid penalties?

Many consumers like to open stores on cross-border e-commerce platforms such as Shopee. After opening a Shopee store, many things need to be handled. Some merchants may accidentally infringe on your rights. So will Shopee be punished for infringement?

Will there be penalties for Shopee’s infringement?

There are levels of punishment in the Shopee device. In the Shopee platform, if a store is deducted 3 points, the corresponding punishment is level one. 6 points deducted corresponds to level two. 9 points deducted corresponds to level three. And so on. 12 points deducted corresponds to level four. 15 points deducted corresponds to level five.

Freezing an account is a level 5 penalty. If a store in Shopee has its account frozen for 28 days, it means that the account has been punished with a level 5 penalty, which means that the store's score has been deducted to 15 points. Therefore, when running a store, you must pay attention to the platform's rules and regulations to avoid having your store deducted points. If the deduction is too high, the account will be frozen.

How to avoid penalties?

1. Duplicate listing. Duplicate listing refers to posting products with the same product information or highly similar key information on the same website multiple times. Regardless of whether they are from the same seller or different sellers, duplicate listings will be deleted by the platform.

Therefore, sellers cannot completely copy the products of sellers on the same website, nor can they publish two completely identical products in the same store.

2. Wrong category/brand. When posting products, intentionally placing products in the wrong category, or using brand logos on unauthorized products. Once detected by the platform, the products will be offline; continuous posting of products in the wrong category/brand will result in points being deducted.

In addition, if the seller is suspected of selling counterfeit or infringing goods and is reported, 1-2 points will be deducted (Taiwan site will be deducted 2-3 points)

3. Late shipment rate. The late shipment rate is calculated based on the time it takes for the package to arrive at the domestic transfer warehouse and be scanned after the seller clicks on the shipment button.

As a Shopee seller, you should not rush for sales right after opening a store. Instead, you should first familiarize yourself with the rules, understand the specific situation, and then avoid mistakes in operation. This way, you can maintain stable traffic.