What is the difference between Shopee's overseas warehouses and local warehouses? How to operate a store?

After opening a store on Shopee, many people do not understand the shipping logistics process of cross-border e-commerce, which leads to a lot of detours. There are indeed many differences between the logistics of cross-border e-commerce and domestic e-commerce, and the cost difference is also relatively large. So what is the difference between Shopee's overseas warehouses and local warehouses?

What is the difference between Shopee’s overseas warehouses and local warehouses?

Shopee has both overseas warehouses and local warehouses. It has stations in many countries. When there is an order, it can be shipped directly from the station, which can reduce freight and express delivery time, and greatly improve logistics services. Overseas warehouses use the form of logistics + overseas warehouses, using cross-border logistics, and uniformly transport goods to overseas warehouses for storage, and then ship them according to store orders.

How to run a store?

1. Product selection. The premise of product selection is to learn how to test products. Improving the success rate and efficiency of product testing is an important step in product selection and the key to increasing store sales. When selecting products, several angles that are often considered include the current hot-selling products and the hot-selling products of hot-selling stores. It is necessary to distinguish between local stores and overseas stores. When opening overseas stores, it is necessary to evaluate the risks of the categories and find products that suit you.

2. The product selection style of Shopee is different from that of other platforms. For Shopee, it is mainly Southeast Asian style with unique regional color. Some of them focus on breaking through the religious category in the direction of product selection; some girls on the site have makeup requirements, so when choosing the cosmetics category, you need to pay special attention to the price and texture.

3. Product traffic. Traffic is the prerequisite for store conversion and the top priority of Shopee operation. The main sources of Shopee traffic are: main picture + title + keywords + store + fans + off-site, etc.

4. Strong traffic generation: Provide limited-time flash sale resources and homepage exposure resources to strongly drive traffic to the store and create hot-selling products; free shipping promotions reduce shipping costs and lower sellers' costs; diversified development of stores within stores allows buyers to buy more and sellers to sell more; cross-store joint sales services allow cross-store products to be shipped and delivered together.

5. Small losses: The COD* non-collection rate of overseas warehouses is reduced to less than 50% for cross-border products. After the returned products are reviewed and approved, they can be put on the shelves for sale again.

6. Minor languages: The overseas warehouse team provides free online customer service. The customer service team is highly localized and supports 4 markets to solve language problems for sellers.

Shopee has very few overseas warehouses, and most of them are run by third-party service providers. Therefore, you can choose an overseas warehouse company with good qualifications based on official recommendations. If there are suitable products that can be placed in the overseas warehouse, it will naturally save some shipping costs. Of course, these must be positioned according to the product.