What are the techniques for Wish to boost sales? What should you know?

The Wish platform is a cross-border e-commerce platform, and it is also a very young e-commerce platform. It now has as many as 300 million users. As a merchant on the Wish platform, you must want to know the skills of product selection on the Wish platform. So what are the skills for explosive sales on the Wish platform?

What are the techniques for wishing to boost sales?

Wish uses mobile client for shopping, which maximizes the use of customers' fragmented time for promotion. It is easy to cause impulse buying when purchasing products through the client. This requires precise push to customers based on a large amount of data, and the model adopted by the Wish platform is to collect data according to each person's shopping habits and interests.

Through the tools of the Wish platform, these data can be analyzed digitally, and combined with the analysis of these data, similar products on the market can be used as alternatives.

The Wish platform has five subcategories of mobile terminals, namely Wish is a comprehensive product platform, Home is a furniture product platform, Geek is a technology 3C product platform, Cute is a platform that mainly promotes cosmetics, and Mama is a platform for maternal and child products. These subcategories are good directions for product selection. Through these categories, products can be locked and targeted for product selection.

What to know?

Unlike cross-border e-commerce platforms such as Amazon, eBay, and AliExpress, Wish has more entertainment and stronger user stickiness. Amazon, eBay and other platforms are traditional e-commerce platforms developed from the PC side, and they focus more on the buying and selling of goods.

Although Wish is essentially an e-commerce platform that provides transaction services, it focuses on "algorithm recommendation" shopping on mobile devices. The products presented to users are mostly those that users pay attention to and like. Each user sees different product information, and the same user sees different products at different times.

Unlike social shopping guide websites such as Wanelo, Wish is not dependent on other shopping websites and can directly realize closed-loop commodity transactions. As a social shopping guide website, after users find their favorite products on Wanelo, if they need to buy them, they will jump to the corresponding shopping website, which undoubtedly hinders the shopping experience.

On the Wish platform, users can purchase products directly on the site after browsing pictures of products they like.

Don't just complain, reposition your product strategy, research and develop popular products or optimize products.

Low-price traffic generation is ineffective on the Wish platform. Small profits but quick turnover is no longer appropriate. People born after 1990 hope to receive high-quality services. Even if you want to maintain a small profit, your customers will not let you slack off on customer service.