What are the considerations for Amazon titles? What should you pay attention to?

After we open a store on Amazon, we need to upload products, so we have to set the title of the product. There are still many aspects to pay attention to when setting the title of Amazon products. What are some things to pay attention to in the title? Let's learn about it together.

What are the considerations for Amazon titles?

If sellers want to write a good title, they must first understand Amazon’s official requirements in detail:

1. The first letter of each word must be capitalized (except a, and, or, for, on, the, etc.). Do not capitalize all words;

2. Please do not use special characters, such as $_~{}#. You can include necessary punctuation marks, such as slash (/), comma (,), period (.), hyphen (-), and ampersand (&);

3. The product title cannot have trademark symbols; if there are numerical descriptions in the title, they should be expressed in Arabic numerals, such as writing 2 instead of Two;

4. If the title contains bulk sales, please add (pack of x) after the product name;

5. The title text should not be too long (no more than 200 characters for a single upload), and should not contain repeated keywords or keywords with the same meaning in different words;

6. Don’t have too many product details (for example, for products with multiple models, it is recommended not to have more than 3 models). You can add them in the description or product features.

7. Brand name is required and should be displayed in front of the title. The capitalization should be consistent. Unbranded electronic products should be marked as unbranded. If it is an unbranded product, please write the first brand as what the seller will do in the future;

8. Promotions, logistics, shipping costs, or any other information not related to the product, such as free shipping or 100% quality guarantee.

Amazon sellers should also pay attention to product naming to avoid copyright infringement. At the same time, Amazon sellers should know that if the title can stimulate the buyer's desire to click, it may be a good title.

After opening a store on Amazon, you need to upload products. These are the most basic operations. Setting the title is also a very basic operation. When setting it, you must pay attention to many details. In order to avoid trouble.

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