How do old products on Amazon take the place of new products? How does Amazon promote its products?

Merchants who run stores on Amazon must learn how to promote their products. The promotion ideas for new products are very important. In addition, how to make old products take the place of new products is also something that merchants need to learn.

If you want old products to take the place of new products, you must promote them according to the ideas of new products.

How does Amazon promote products?

It is very difficult to achieve natural sales of new products with no reviews and no sales weight. At this time, you have to pay a certain price to let the product break the zero record first. Only then will your product have a rank ranking, and the keywords of your product will be successfully included in the Amazon A9 algorithm for the first time.

You can set up social media promotion during the new product period, but the discount for this promotion must be very large, reaching at least 50% or more, in order to be included and pushed by the Amazon Promotion Alliance. These are conclusions drawn from practice and are very accurate.

The promotion of social media discount codes has a lot of uncertainty. If the product is not selected by the Amazon promotion alliance, then this promotion will end with an embarrassing zero sales. At this time, we can make up for it by setting up coupons.

The price of a new product should not be set too low during the period of new products. On the contrary, in the first two weeks of the new product period, in order to reduce losses caused by discounts and promotions, the selling price of the new product can be appropriately raised. This way, after a large discount, the amount of loss will not be too large.

After a new product is launched, and after breaking the zero sales and zero reviews, you can apply to your investment manager for a BD flash sale. This activity is free and can last for 14 days. It can be said to be one of the most cost-effective activities.

Sellers can also apply for LD flash sales on their own in the background. The price of this flash sale is US$150 and the time is only 4-6 hours, so the cost-effectiveness is definitely far behind that of BD flash sales. However, as a powerful weapon for promoting new products, sellers with sufficient funds can still give it a try.

In general, if Amazon merchants want old products to take the place of new products, they must make the old products into hot-sellers to boost their sales. After the new products have been on the shelves for a few days, the old products will naturally be ranked ahead of the new products.