How does Shopee advertising cost? What is the charging standard?

As a cross-border e-commerce platform, Shopee is very popular among consumers. Many consumers like to open stores on Shopee. After opening a store here, they need to carry out relevant promotions. So how does Shopee charge for advertising? The following is an introduction.

1. Mainly through bidding on keywords, the product can get more exposure and display; it will be displayed on the homepage of search results on PC and APP.

Shopee keyword advertising is charged only after the buyer searches for the keyword and clicks on it, and the charge will not be higher than the fee set by the seller.

The charging standards are as follows:

When using keyword promotion, the Shopee backend will also recommend a bid, but it is not recommended that you refer to this recommended bid completely, especially for new products. Do not bid too high in the early stage, and adjust the bid slowly.

2. Store Advertising Currently, store advertising is available to direct mail preferred sellers and mall sellers. The store information will be displayed at the top of the search results page, which can effectively accumulate more fans for the store.

The cost of Shopee store advertising is also very cheap. The specific bidding standards are as follows:

3. Related Advertising

Contextual advertising can further increase product exposure, and is more suitable for novice sellers who have no advertising experience and lack specific operation strategies. After enabling contextual advertising, the advertised products will be displayed in the following three places, with an advertising icon:

1. The first and second display positions in the "Similar Products" column of the product details page, and then one display position will appear every 5 products; 2. The 10th and 28th display positions in the "Guess You Like" column of the product details page;

3. There will be 25 advertising spots among the first 100 product display spots in the "Daily Discovery" section of Shopee's homepage. The actual advertising positions will vary depending on the advertising effect optimization.

The cost of associated advertising is relatively low, and can save sellers 30%-60% of the click cost.

In general, among these three types of paid advertising, keyword advertising is the most important type of promotion because it can bring in accurate traffic and thus promote conversions; it can then be paired with associated advertising to help better increase product exposure and clicks, which is also very important.

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