How to quickly create a link on Pinduoduo in 7 days

How to quickly establish links within 7 days has become an important issue for manufacturers and brands. This article will analyze the practical methods of Pinduoduo's quick link establishment in detail from multiple aspects such as category selection, batch link establishment, link testing, and volume expansion, helping you achieve sales breakthroughs in a short period of time.

What is the best thing about Pinduoduo? It is not the large scale or the poor after-sales service, but the rapid growth of sales, that is, the rapid opening of stores. When I first started Pinduoduo, I had no experience at all, but the monthly sales of the newly opened single store reached over 100,000 in one month.

Therefore, if we are manufacturers or brands, whether for the purpose of clearing out stock, increasing sales, or doing charity, if we try Pinduoduo, the number of orders will surprise everyone.

In this article, we will take the role of the manufacturer to briefly analyze the practical method of quickly creating a link in 7 days. Before reading this article, I still want to remind you that I found that many big guys only talk about methods but not premises.

This is why people learn a lot of methods online and find that others use them so well, but they don’t work for them. Because different products have different fates. A gameplay corresponds to a type of product. There is no one-size-fits-all gameplay that is suitable for all products, only the gameplay that is suitable for your product.

01 What products are suitable for 7-day quick start link

This is the premise. Whether you can use this method depends on whether your product meets the following conditions. Products that can quickly explode must meet two conditions. The first is that the market plate must be large. The daily sales of your product list link must be at least 1,000 orders, and there must be multiple such links running.

2. Your product may not be the lowest price on the Internet, but it must be competitive with the prices of the products on the list. With these two conditions, 90% of the merchants will be eliminated.

So, don't have illusions. Any method of explosive sales mentioned on the Internet is based on the product. It is a hooligan to talk about the gameplay without the product. You say, my product is a small category, and I don't have a price advantage. I want to increase the volume quickly, what should I do? Let me ask you a question. A guy who has no house, no car, and is not handsome wants to marry Reba as his wife. Please ask: Is it realistic?

02 The first step is to make links in batches

Everyone should know about making links in batches. It is rare for a single store to become popular by making only one link. Let's put it this way, even if Huang Zhenglai started a store, he would have to make links in batches. How to make links in batches? Take a store I started as an example. The products have been determined, and there are only 3 products.

I plan to have 30 links for sale on a daily basis, which means 10 links for each product. So before the links are put on the shelves, I started a crazy journey of drawing pictures. Why do I need to draw pictures? You won’t put out 10 links with one set of materials, right?

I have tested this method. I put four or five links with the same model and picture, and drove them together. As a result, the direct traffic data of these links are exactly the same. It is meaningless to do this. What is the purpose of making 10 links? It is to test the pictures and links. How I did it, one link has at least one original main picture. If you don’t know how to use PS, you can use Meitu Xiuxiu. Simply modify it and it will be an original main picture.

Then the SKUs also need to be differentiated. Everyone knows how to change the background, and everyone should know how to change the copy. Just do this to make 10 sets of different SKUs, plus 10 different main pictures, and the materials for these 10 links are ready.

As for the details, sub-main pictures, etc., these can be shared. Especially for the details, you can't make a set for each link, even the top companies in the industry don't have such a big hand. A product can have at most 2 sets of details, we just take one set as the common one.

03 The second step is to host the test link

There are two tools for platform driving now, stable cost and full store hosting. What is the difference between these two tools? Actually, there is no difference. We don’t use their differences, but these two tools. You should know that the investment-output ratio of your link test and your normal link operation may be different.

When we force people to come, we set the investment-production ratio very low, which can be around 1 to 2. But if you keep running with this investment-production ratio, firstly, the investment-production ratio is easy to be locked, and secondly, if the price is reduced and there are activities later, your car will not be able to run.

Therefore, in response to the above possible problems, I test the link in the hosting, and stabilize the cost when increasing the volume. You ask, can it be reversed? The answer is yes. I have a store that tests the link in the stable cost, and then uses the hosting card with a 10 investment-production ratio to increase the volume. Tools are dead, but people are alive. You can play it any way you want, as long as you can achieve your goal.

To test the link, just put it in the hosting, and set the daily limit to about 200. I tested it like this, and ran it for 3 days to see the data. The store I took over for operation just started, and they came to urge me in less than an hour. Why is there no order? I was speechless.

Here is an explanation. There will be a 3-day collection period for new links to run through trains, that is, about 3 days to explore the crowd. If it can't run on the first day, it can't run on the second day, and sometimes it will run through stage 1 in 2 hours on the third day. Therefore, the hosting test link is a cycle of 3 days. Don't be impatient during the test link period, because you can't get orders if you are impatient.

04 The third step is to increase the volume

In fact, when you encounter a mature and popular product, you will have a lot of links after the first stage of testing on the first day. Let's be conservative and say that the links with clicks and conversions of more than 10 in 3 days of testing, don't think about anything else at this time, just zoom in. Zooming in can directly turn to stable cost, lower the price to 22660, and get the flash sale label.

The stable cost is 20 single stage again, which further improves the weight of the link. When the link enters the second stage, it will generally be disconnected, but don't worry, the flash sale we took above is to deal with the disconnection situation.

As long as the conversion data of each link is above average, you will find that the exposure data in the second stage follows a V curve. It will reach the exposure data of the first stage in 2 days at the latest. After that, it will continue to rise and the number of orders will increase rapidly.

It will take about 7 days for the order volume to reach a small peak, and there may be a pullback afterwards. Normally, it will take 14 to 30 days for the order volume to reach its peak. If the DSR score is maintained well in the future, it will be stable.

05 Notes

The above steps can be standardized. When we follow these steps to implement them, 95% of the problems we may encounter are that one of the steps is broken and cannot keep up. For example, a second-stage link cannot be run in the hosting for 3 days, the registration price of 22660 cannot be made, etc.

Therefore, you can understand the steps of quickly building links in 7 days as thousands of troops crossing a single-plank bridge. After all, there are only a few links on the list of a single category. If you go up, others will go down. It is unrealistic to expect that every link can perfectly replicate the above gameplay.

As the saying goes, "One general's success is built on the bones of thousands of people". Your one hit link is built on the basis of dozens of failed links. Do you understand now? No e-commerce company can easily make money. Only when the gameplay, products, steps, luck, market, etc. are all in place, can it be possible to successfully play a hit link in 7 days.

06 Last

The method is fixed. In actual operation, you should adjust it according to the actual data. If you can increase the volume by copying the gameplay completely, it depends on luck. If you know the gameplay, understand the principles behind the gameplay, and can operate each step with ease, then the success rate of quickly establishing a link in 7 days will be greatly improved.