Lazada’s 9.9 promotion sales exceeded 75 times of normal days

In the 99 promotion event held yesterday, in the first hour of sales, Lazada's sales surged 50 times compared to usual days, and LazMall's brand mall sales exceeded 75 times the usual days.

Lazada data shows that one hour before the 9.9 sale started, the platform's consumers increased by 40% compared to Lazada's 10th anniversary sale in March. Among them, the order volume of Lazada luggage & travel goods increased by 64% compared to the same period of Lazada's 10th anniversary sale, and the order volume of automobiles, motorcycles and accessories increased by 61%.

Lazada said that with the growing supply and operational capabilities of cross-border merchants, many brands and merchants have broken records again. The head of the luggage brand Mixi said: "The traffic this year is quite good. Our sales in the first 12 hours increased by 7 times compared with last year's 9.9."

Travel and mobility also stimulated the strong spending power of female consumers. A number of beauty brands including O.TWO.O, flowerknows, SACE LADY, and FOREO achieved the full-day sales of Lazada's 10th anniversary birthday promotion in just a few hours. The number of cross-border women's shoes increased by 278%, and the number of backpacks and messenger bags increased by more than 170%.

Lazada opened up cooperation with external third-party overseas warehouses in August, and the performance of third-party overseas warehouses was also very impressive during this promotion.

Within 3 weeks of the opening of the third-party overseas warehouse in Thailand, dozens of new stores in the warehouse worked together 12 hours before the 9.9 promotion, showing local shipments, 1-3 days of delivery time, and multi-channel and multi-platform online and offline inventory sharing. The first order of the 9.9 promotion at the Singapore overseas warehouse was from the mobile phone accessories category, which was shipped out of the warehouse in 30 minutes and delivered to consumers in 12 hours, achieving half-day delivery of cross-border goods.

From an industry perspective, sales of the beauty category at Lazada's Philippines site LazMall in the first hour reached 159% of the same period of the birthday promotion, of which color cosmetics reached 230% and lip products reached 297%; sales of the color cosmetics category at the Malaysian site in the first two hours reached 150% of the same period of the birthday promotion, of which eye makeup reached 170%; sales of the nail art category at the Singapore site in the first two hours reached 200% of the same period of the birthday promotion.

In the fashion industry, Lazada's cross-border fashion industry's order volume in the first 12 hours reached 210% of the same period of the birthday promotion; in the first 12 hours of stylized women's clothing, compared with the same period last year, the sales of dresses increased by 132%, the average order value increased by 120%, the order volume of coats increased by 146%, and the sales volume increased by 172%, the order volume of hoodies increased by 142%, and the sales volume increased by 143%, the order volume of sweaters increased by 131%, and the sales volume increased by 127%.

The order volume of backpacks and cross-body bags in the first 12 hours reached 270% of the same period of the birthday promotion; the current 12-hour sales of luggage at the Philippines site have reached 242% of the same period of the birthday promotion, among which LazMall sales increased by 189%, the number of consumers increased by 292%, and Xiaomi eco-friendly bags and backpacks sold 3,000 pieces in 15 minutes after the sale started.

Lazada said that on the first day of the 9.9 promotion, many cross-border brands broke the previous full-day sales record in the first 12 hours. The promotion is still ongoing. In addition to Lazada Singapore, Lazada Malaysia, Thailand, Vietnam, the Philippines, and Indonesia still have two days of promotion.