How to do Wish? How to operate a product?

As an international shopping platform, Wish has a very large consumer group. If we want to open a store on Wish and succeed, we need to understand how to operate and promote our products effectively. So, how can we do well on Wish?

1. How does Wish do it?

First, we need to choose the right products to sell. On Wish, unique and attractive products tend to get more attention and sales opportunities. Therefore, we should research market demand and look for products with differentiated competitive advantages. We can determine the right products by observing popular products, industry trends, and customer needs on the Wish platform.

Secondly, we need to optimize product information to increase exposure and conversion rate. On Wish, sellers can attract buyers' attention by optimizing product titles, descriptions, and images. We should ensure that product titles are concise and to the point; product descriptions are detailed and accurate, clearly explaining the features and benefits of the product; and product images are clear, beautiful, and show multiple angles and details of the product.

In addition, we should pay attention to product quality and service experience. On the Wish platform, word-of-mouth communication and evaluation by buyers are very important for our sales. Therefore, we need to ensure the quality of the products we sell and provide good after-sales service. Responding to buyers' inquiries and questions in a timely manner and resolving buyers' complaints and disputes will help increase buyers' satisfaction and make them more willing to buy our products on Wish.

Secondly, we can participate in promotions on the Wish platform to attract more buyers. Wish often holds various promotions, such as limited-time discounts, discounts for purchases over a certain amount, etc. As sellers, we can choose appropriate promotions to participate in according to our needs and resources, and provide preferential prices and additional services during the event to attract buyers' attention and purchases.

At the same time, we can also use the advertising tools provided by the Wish platform to increase product exposure. Wish provides advertising services, and we can target different target user groups and adjust and optimize according to actual conditions. Through precise delivery and effective advertising creativity, we can improve the ranking and click-through rate of products in search results, thereby increasing conversion rate and sales.

2. How does Wish operate a product?

Improve product information: When operating products on Wish, it is crucial to ensure that product information is accurate, complete, and attractive. Optimize product titles, descriptions, and keywords to highlight the features, functions, and benefits of your products so that buyers can find your products more easily.

Provide high-quality product images: Product images play a vital role in online shopping. In order to attract buyers’ attention, make sure to provide clear, high-quality, multi-angle product images, and show the different features and details of the product as much as possible. This can help buyers better understand the product and increase their purchasing decisions.

Competitive pricing strategy: Price is one of the important factors that influence buyers' purchasing decisions. On Wish, make sure your product prices are competitive. You can develop a reasonable pricing strategy by studying market conditions and competitor prices, while taking into account your own costs and profit margins.

Actively participate in promotional activities: Wish often holds various promotional activities, such as limited-time discounts, discounts for purchases above a certain amount, etc. As sellers, we can actively participate in these activities, provide preferential prices and additional services to attract buyers' attention and purchases.

Optimize customer experience: It is very important to establish a good customer experience on Wish. Respond to buyers' inquiries and questions in a timely manner, handle refunds and after-sales services, and actively resolve buyers' complaints and disputes. By providing high-quality customer service, you can increase buyer satisfaction, improve word-of-mouth and repeat purchase rates.

Advertising promotion: Wish provides advertising tools that can help you increase product exposure and sales. By targeting specific target audiences and choosing appropriate advertising formats and creatives, you can effectively improve the ranking and click-through rate of products in search results.