Programmatic SEO

In the wave of digital marketing, obtaining free traffic is a must for every business. Today, we will explore in depth a method to efficiently obtain natural traffic - programmatic SEO.

The first step in commercial competition is the competition for traffic. It is very important to obtain as much free traffic as possible.

01 What forms of free traffic are there?

The user’s first thinking path is: demand, search (touchpoint), and purchase.

Once a user has a spontaneous demand, he will try every possible means to search for answers. During the search process, if our content is closely matched with the keywords searched by the user and ranked high, we will be able to obtain a large amount of natural traffic exposure.

The user’s second thinking path is: touchpoint, demand, and purchase.

Because a certain triggered action stimulates the user's desire to buy, and then the user places an order to buy.

The touch points here include WeChat groups, Moments, private messages, phone calls, text messages, etc.

This type of contact-point marketing is a very popular marketing method in our country, which is also called private domain operation.

Today we will focus on the first type of natural traffic: programmatic SEO.

We know that we can only get users to click if we rank the content that matches the keywords that users search for as high as possible.

So how can we make our keyword-matching content stand out as much as possible?

The key is to make Google search engine think that our content is of sufficient quality, and one of the important criteria for Google search engine to judge quality is that our content is rich enough.

Imagine if you search for "dandruff removal", 90% of the content retrieved by Google search engine is from your domain name. The search engine can make a simple judgment and conclude that our content is high quality based on the distribution of the content.

It is very important to produce enough articles for the specified keywords.

In the past, we had to write each article manually, and the efficiency was indeed a bit low.

Is it possible to write in batches in a programmatic way?

02 Explore similar keywords

Programmatic SEO is to generate a large number of articles through programs. A very important premise is that I have not found a large number of similar keywords. These similar keywords are input into the system, and it will generate a large number of articles.

Therefore, we need to use some auxiliary tools to search for similar keywords behind the keywords, and then find some of the keywords with large search volume and high ranking.

03. Uncover the intention behind the keywords

Users must have a purpose when searching for keywords, so our articles must contain the users' intentions, so that we can truly impress users. Therefore, we can consciously look at the articles corresponding to these keywords on the market to see what intentions they mainly reflect and abstract these common intentions.

04 Find relevant data

Now that we have found the intention, we should add some practical cases or data.

These cases can come from our own company or from the industry.

Therefore, our company's own knowledge base is very important. When generating articles, the program can call our company's knowledge base and then generate corresponding authentic articles in batches.

05 Generate page and publish

After the content is written, we need to package it into a page and then put it on the external link website we prepared in advance.

The next step is to monitor the effectiveness of the delivery and continuously optimize and iterate.

One thing that needs to be noted here is that a large amount of content can be generated through programmatic SEO, but the premise is that the content must be of sufficient quality, otherwise it will be counterproductive.