As one of the world's largest e-commerce platforms, Amazon is popular among consumers for its rich variety of products and convenient shopping experience. Throughout the year, Amazon holds many important promotional activities, which not only bring rich discounts to consumers, but also provide huge business opportunities for sellers. This article will deeply reveal Amazon's important promotional activities in a year and the business opportunities brought by these activities. 1. Amazon’s big events of the year Prime Day: Prime Day is one of Amazon's major promotional events held every year, usually held in July. On this day, Amazon offers a large number of exclusive discounts and special offers to Prime members, attracting the attention of millions of consumers. Black Friday: Black Friday is the first Friday after Thanksgiving and is also a traditional shopping carnival day in the U.S. Amazon launched a large-scale discount event on this day, attracting a large number of shoppers. Cyber Monday: Cyber Monday, which comes right after Black Friday, is also an important promotion event for Amazon. Amazon offers special discounts on online shopping on this day, including electronics, household items, etc. Amazon Prime Member Promotions: In addition to Prime Day, Amazon also offers unique promotions for Prime members at various times throughout the year, allowing members to better enjoy shopping benefits. Mid-year promotion: Amazon will also launch various promotional activities at different times of the year, such as "July Carnival" and "Mid-Year Shopping Festival" to attract consumers' shopping enthusiasm. Quarterly Promotions: Amazon may hold some special promotions every quarter, such as Spring Sales, Summer Sales, etc., to bring discounts to consumers. 2. How much does it cost to enter Amazon? For sellers who want to open a store on the Amazon platform, the entry fee is an important consideration. There are certain fees to enter Amazon, and there may be some other costs. The following are some of the fees that may be involved in entering Amazon: Registration Fee: Amazon offers different types of seller accounts, including individual seller accounts and professional seller accounts. Professional sellers need to pay a monthly registration fee of $39.99, while individual sellers do not have this fee. Commission: Sellers need to pay a certain sales commission when selling products on Amazon. The commission fee varies according to the type of product and the selling price. Delivery and storage fees: If you choose to use Amazon's delivery and storage service (Fulfillment by Amazon, FBA for short), you will need to pay the corresponding delivery and storage fees. Advertising fees: If you want to promote your products on the Amazon platform, you may need to pay certain advertising fees to increase the exposure of your products. Other expenses: During the operation process, there may be some other expenses, such as return processing fees, brand registration fees, etc. The costs required to enter Amazon vary depending on the type of seller and business model. It is recommended that you carefully understand and plan your budget before entering. |
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