Big changes to the entertainment live streaming policy on video accounts? The commission is reduced, and the tasks are difficult to complete...

The video account entertainment live broadcast policy has changed dramatically. What are the specific changes? The author interprets this policy. Follow the following article to take a look at the new changes in the video account live broadcast. It is recommended for Internet friends to read.

"I've heard that Video Account will have big moves in the second half of the year, and now it's finally here, but I didn't expect it to be so big."

On July 1, a policy document entitled "Video Account Live Streaming Guild Rewards in July 2024" was circulated among guilds. After reading it, one guild couldn't help but express the above sentiments.

Xinbochang learned that the new policy changes for the video account entertainment live broadcast are huge, not only adjusting the profit sharing ratio, but also adjusting the task section and reward mechanism.

What are the specific changes? Xinbochang explained the policy.

1. Interpretation of the new policy on video account entertainment live broadcast

After carefully studying the policy, Xinbochang summarized two major changes:

First, the guild’s highest share has dropped.

In July, the highest score for a guild is 70%, which is 50% for the anchor’s basic share + 20% for the guild’s new member acquisition task. In June, the highest score was 73%, which is a 3% decrease. This change comes from the guild’s new member acquisition task.

In the June policy, the guild's new member acquisition tasks include two types: new anchor advanced acquisition and new anchor high-level acquisition, which can get 11% and 12% of the share respectively; and the July policy will no longer divide the above two types of new member acquisition tasks, but will be collectively referred to as guild new member acquisition tasks, which can get 20% of the reward share.

Second, the original guild tasks were converted into anchor tasks.

In addition, the entire policy adds more thresholds for existing anchors. Existing anchors need to complete the launch task, flow tasks, etc. before they can obtain the highest share of 69%.

For the live broadcast task, existing anchors need to broadcast for 26 days in a month, with a total effective live broadcast time of 130 hours to get the highest 4% reward flow; and the flow task is to reach an assessment flow of 150,000 in the month to get the highest 6% reward flow.

Before this, the requirement for existing anchors was the revenue growth of professional anchors. As long as the guild reached the corresponding revenue scale and achieved the growth rate of professional entertainment anchors, it could obtain a share of up to 9%.

Therefore, in fact, the original guild tasks are transformed into anchor tasks, which are relatively more difficult to complete. 

2. Video accounts are becoming more and more "radical"

The policy changes of the video account this time have caused many guilds in the industry to complain: "It is getting more and more difficult", "The era of super high commissions is over"...

Some guilds stated that this policy is almost identical to that of TikTok, which means that Video Account also requires guilds to assume a management role and places higher demands on the guilds’ operational capabilities.

In general, most guilds believe that the impact of this new policy is: 1. The era of super high commissions is over, and to get a higher commission, you need to match higher capabilities; 2. It will not have a big impact on large guilds, but it will have a far-reaching impact on small and medium-sized guilds, and may usher in a new round of reshuffles.

However, some guilds believe that it has become easier to attract new members. Therefore, for guilds with strong recruitment capabilities and the ability to attract new members, there may be new growth opportunities.

Xinbochang learned that video number entertainment live broadcast has been active this year. In addition to the new guild policy released this time, the previous adjustment of the institutional settlement model has also caused heated discussions in the guild circle.

Previously, Video Account issued an announcement that starting from March 7, 2024, for anchors whose average monthly turnover in the last three months is less than RMB 800,000, the "public settlement" can be cancelled and the default settlement mode will be "private settlement."

Every major adjustment to the platform’s policies is like an earthquake for the guild.

How do you see the changes in Video Account? Welcome to chat with us.

Author: Field sister

Source: WeChat official account: "New Broadcasting Field (ID: New_bc)"