Ele.me's new copywriting, eating happily~

Ele.me launched new copy with the theme of life attitude, encouraging people to face life choices positively and pursue their dreams bravely. No matter what profession they are in, they can realize their self-worth and enjoy a better life.

Graduation season is here again. For college students, they are not only leaving the university classroom, but also the university cafeteria. Many people may have to eat takeout meals every day.

After all, eating is the top priority, and when it comes to eating, you first have to find your own job. In the past, everyone pursued a stable job, such as being a civil servant, being in the establishment, or working in a big company. They always felt that this was a serious job.

But now the times are different. On the one hand, the employment situation is very grim, but on the other hand, the employment options are becoming more and more diverse. I saw in the news before that a college graduate couldn't find a job, so he worked as a security guard. He just drank tea every day to review for the postgraduate entrance examination. As a result, he became the captain of the security team and earned nearly 100,000 yuan a year, which was better than 90% of his classmates. He immediately decided not to take the postgraduate entrance examination...

It is said that the end of a man is a security guard and the end of a woman is a cleaner. This student took a direct detour and saved himself 40 years of detour.

Therefore, the possibilities of life are endless. This is not chicken soup but solid life wisdom. In order to explain this truth clearly, Ele.me uses the talk show host Niao Niao to tell everyone that "there are many opportunities in life."

The beginning of the film is very interesting. It may be inspired by the creative posters of Japan's Amami High School. College graduates wearing the same bachelor's gowns are holding a variety of bowls of rice. Then birds are telling stories. The narration needs to be read in conjunction with the pictures, which is very interesting.

Copywriter:

Everyone has a time to choose a job.

How should I choose?

(Shanghai Wild Animal Park keeper @Sun Shiqi, born in the 2000s)

Some people don’t worry about the city when choosing a job.

Just consider whether the office is big enough.

In her team,

There are leading sheep, fighting wolves, and mountain guarding tigers, and they are all easy to get along with.

You only need to maintain good relationships with colleagues, there is no need for interpersonal relationships at all.

(Digital nomad and veteran Earth player @夏萌人)

There are also people who don’t like to punch in and out at get off work.

I found a job that allows me to clock in all over the world.

No need to be on time, no lateness or early departure,

Snow-capped mountains, seas and grasslands are all her workstations.

(Quitting my job and opening a creative steamed bun breakfast shop @屯屯)

It is also inevitable that you like to find things to do for yourself.

I don't want to be a nine-to-five worker.

But willing to get up at 5am to work for myself.

(After graduating from university, I worked in Jingdezhen as a pottery artist @柴柴)

Of course, there are also those who love to play.

Work experience can be counted from childhood.

Playing in the mud,

She is not some newbie with zero experience.

(Director of five nursing homes @林烧)

Some people never envy grandpa and grandma.

If the ultimate purpose of going to work is to "retire early",

Then he had finished ahead of time.

If you still want to ask me,

What kind of job should I choose?

Actually, I don’t have an answer either.

Because for you,

Anything can be the answer.

No matter what kind of bowl you have, it can be filled with a steaming life.

Ele.me Graduation Season

I wish you all good luck in life.

The concept of "you can find success everywhere in life, and you can always find Ele.me wherever you go" is quite interesting. It starts from job hunting during graduation season and associates it with rice bowls. It uses various examples to tell everyone that there are many possibilities in life, and as long as you open your mind, you can find success everywhere in life.

Ele.me encourages you spiritually and supports you with three hot meals a day - finding a job is important, and eating every meal well is also important.

When we watch this advertisement, we should not be too concerned about the niche jobs in it. It is not encouraging you to quit your job and start a business, do pottery, become an animal keeper, or open a nursing home like them... Instead, it is using this as a starting point to open up a bigger world for you. Only by seeing the vastness of the world can you move towards a broad life.

Most of us are ordinary, with ordinary backgrounds, ordinary talents, and ordinary luck. What can make our lives different are our choices. After making choices again and again, our lives go from being monotonous to being unique. Therefore, the right to choose is the last door reserved for ordinary people.

For example, Niao Niao, who was disliked for his soft voice, found a job where he spoke with a microphone.

Others always say

I speak softly

How to communicate with colleagues?

I found a

Microphone job

——After graduation, he became a talk show host @鸟鸟

@Sun Shiqi, who wanted to stay away from interpersonal relationships, found a job as an animal keeper.

There is a group of forever

The dinner partner who won't leave

At work

Full of motivation

——@Sun Shiqi, a keeper born in the 2000s at Shanghai Wild Animal Park

@林烧, who wanted to retire early, opened a nursing home.

If you work to retire early

This work has been completed ahead of time

——Director of five nursing homes @林烧

@柴柴, who likes playing with mud, works as a potter in Jingdezhen.

It doesn't matter what kind of bowl you use as long as you can eat from it.

It's a good job

——After graduating from university, I started making pottery in Jingdezhen @柴柴

@屯屯, who didn’t want to work for others, opened a breakfast shop and worked for himself.

I don't want to be a 9 to 5 worker

Workers

But I am willing to wake up at five in the morning

Come work for yourself

—— Quit his job and opened a creative steamed bun breakfast shop @TunTun

@夏萌人, who doesn’t like punching in at work, started his own media to punch in all over the world.

Don't like clocking in at work

Just find one

Check in around the world

Work

——Digital nomad and veteran Earth player @Xia Mengren

The commercial focuses on the positive results they get after following their inner choices, but we also need to see that there is a cost behind every choice.

For example, it is not easy to support yourself simply by doing talk shows. The tedious and hard work behind animal keepers is unbearable for ordinary people. In addition to the elderly basking in the sun in the yard, there are more elderly people lying in bed unable to move or even eat on their own in nursing homes. Only those who have opened a store know how difficult it is to run a physical store. We only see the comfort of bloggers traveling around the world, but we don’t see their anxiety of staying up late in the hotel to finish their manuscripts and edit videos...

Do not give up the possibility of choice, foresee the opportunity cost behind the choice, and while ensuring that your life is under control, work hard to expand your choices and make choices that are more in line with your heart. Only in this way can you truly "be successful in every aspect of life."

Source: WeChat official account: "Free shipping for copywriting (ID: kol100)"