How to select products on Shopee? What should be considered when selecting products?

If you want to achieve some success on the Shopee cross-border platform, in fact, product selection is relatively critical. How to select products? This has become the most important thing for merchants to study before starting sales. The quality of product selection is related to the sales volume of the final product, so the product selection link must not be sloppy.

What should I consider when selecting products?

1. Search on the front desk. You can observe the homepage for a while to see what sells well on the site. Go to the front desk to search for the product you want to make, and then select the most popular product to see the sales volume of the product, whether there are high sales volumes, or what sales volume most sellers can achieve.

Second, the weekly market report is a summary of the situation of each site this week. If there is no special situation, it will be posted in the group every Monday afternoon. If you need it, you can always pay attention to it in the official account. The weekly report is a good resource for those who want to know the hot-selling products of each site.

Those who have read the weekly report will find that the best-selling products of the site are all similar, but if you analyze them, you will see the differences. Therefore, the weekly report is actually very useful for businesses. Don’t ignore this content.

Moreover, the weekly report can also reflect the problem: it shows that there are commonalities in the consumer demands of Southeast Asian countries. If we can find the patterns among them, then the same products can be moved to other sites. Maybe a few good models will appear during this period, because many market patterns can actually be known by looking more.

Third, the category policy. As we all know, the 20-year category was announced in March, covering the two major markets of Malaysia and Thailand. This policy has been in place for some time. You can check previous articles for specific content, or look for it on the official website. The category policy is officially promoted. As long as you can select products according to this, your store will be more exposed.

Fourth, the popularity of the word. When uploading a product, you will add some words to the product. For example, the most popular words can be added to the product label. When users search for products, the product will be displayed first, increasing the click-through rate of the product. The higher the popularity of the word, the more people want to buy it, so it is naturally a more popular product.

5. Limited time sale. There will be limited time sale activities on the front desk, which will display some products. Special sale can see the latest and hot-selling products of all kinds, which can be used as a source of product selection. The above are some tips and methods for product selection found from the platform itself.

Regarding the issue of cross-border product selection on Shopee, we recommend that you refer to five points. You can select products based on front-end search, market weekly reports, category policies, word popularity and special sales activities, because these are the products that are easier to sell and more popular on the current platform. It is definitely right to choose based on this.