How does Shopee short video operate? Introduction to the reward mechanism

Shopee Video (SV) is a short video content section launched by Shopee, with an exclusive entrance on the Shopee homepage. For buyers, they can watch a large number of videos by just scrolling to the latest, and can explore more favorite videos and creators through video topics.

For creators and sellers, they can record and upload attractive videos, demonstrate products through Shopee short videos, increase awareness and drive conversion rates.

1. How to watch Shopee short videos

The main access points for Shopee short videos on the App are:

The fourth one of Shopee's bottom navigation bar

Push notification of Shopee short video, click to enter Shopee short video

You can also access the Shopee short video page from the following entrances:

Shopee short video interface:

(1) Shopee short video profile page

(2) Video tabs: Discover, Following, Trending

(3) Create a video

(4) Floating window: Shopee short video points page entrance

(5) Product Tags: If the creator associates a product with the video before publishing, the product tags will appear here, allowing viewers to enter the product details page and place an order directly.

(6) Video title, description and topic

(7) Creator avatar: Click on the avatar to enter the creator's profile page; click the + icon to follow the creator

(8) Like/Comment: You can like/comment/share the current video by clicking the corresponding button.

(9) Audio: The audio used by the video

2. How to publish a short video on Shopee

(1) Enter the short video recording page

To facilitate users in creating videos, Shopee provides video creation entrances for multiple scenarios. You can enter the video recording page by clicking the following entrances.

(2) Use different types of recording tools to record short videos

On the recording page, creators can shoot videos, upload local videos, and use existing templates to make videos more easily.

You can click [Magic] to use the magic tool, which contains different categories of magic effects to enhance the recording effect.

Click [Beautify] to use the beautification tools to make your video more beautiful.

(3) After recording, use the video editor

After finishing the video creation, the user will be taken to the editing page where different editing tools are available.

Clicking [Effects] can help enhance the video effect.

Click [Stickers] to use emoticon stickers to stick on the video to make it more interesting.

(4) Confirm interactive settings, add titles and product links before publishing

The last step before uploading your short video is to confirm the video settings. You can add subtitles to the video, choose a video cover, and adjust the video.

Click [Tap to add product], creators can add selected products to the video (multiple selections are allowed) and set video-exclusive coupons.

When you click [#Hashtag(topic)] to add a topic to the video, the system will automatically recommend relevant tags based on the video content.

Then, click the [Post] button at the bottom to upload your work.

3. Shopee short video reward mechanism

Click on the Shopee short video reward floating window to enter the Shopee short video reward page. Users can get a certain amount of cash or coupon rewards after completing the task, and the coupons received can be used at checkout.

After reaching the minimum withdrawal threshold, users can click [Withdraw] to withdraw the cash reward to their Shopee Pay balance.

4. Frequently Asked Questions

1. Why can't I see the short video entrance on the APP or PC?

Currently, Shopee’s short video function does not support PC use, but only supports App use. Please make sure to download the latest version of the App on the corresponding site.

2. Who can create and publish content on Shopee Short Video?

Sellers, KOLs and Shopee users can all create and publish content on Shopee Short Video.

3.What functions are available on Shopee short videos?

In Shopee Short Video, you can upload existing videos from the video library or record your own videos. You can also use our filters, video effects, stickers, add music, text and dubbing audio, and even edit your videos.

4.Can all creators link to the products in the store?

Yes, all creators can link products from any store. Sellers will have a "My Store" option when adding products to make it easier to tag products from their own store.

5. Will Shopee short videos have a promotional function?

Currently, the platform algorithm learns how users interact with different types of videos to build an accurate recommendation model. The promotion function may interfere with this learning phase, and there will be a promotion function next year.

6.Will Shopee short videos have a search function?

It is not available yet, search functionality will be available later.

7. Can sellers upload videos from other platforms to Shopee Short Video?

Yes, the platform encourages sellers to upload videos from social media as long as the videos do not have watermarks or mention other platforms.

8. Can users post any type of content?

For sellers, we recommend that videos encourage purchase or understanding of products related to you, and the video needs to comply with the video specifications.

Recommended reading:

What are the product specifications of Shopee? What are the functions?

What are the functions of coupons in Shopee stores? What are the coupon amounts?

How to get Shopee store turnover? How to withdraw cash?