Win the 2023 Christmas season by doubling your orders! | Christmas overseas marketing strategy

Christmas is one of the most anticipated festivals around the world, and it is also a golden opportunity for businesses to launch creative marketing campaigns. This article will explore the Christmas customs and culture of different countries and regions, and bring you a Christmas overseas marketing strategy on how to integrate your brand and products with the local festive atmosphere, helping you to better utilize the business opportunities during this holiday season. Let's take a look.

As one of the most important holidays in more than half of the countries in the world, Christmas is undoubtedly the best marketing opportunity for overseas marketing. But it is a challenge to attract consumers' attention, as consumers are bombarded with a large number of holiday marketing activities every day recently. So how can you stand out?

In this article, professional overseas KOL marketing agency Inpander brings you 7 ways to maximize Christmas sales, including Christmas strategy tips and network statistics, I hope it will be helpful to you!

1. Data: 49% of consumers prefer online shopping

According to Onlinedasher forecasts, this year, global retail spending is expected to grow 4.5% overall during the 2023 holiday season: in 2023, global online holiday sales will reach around $1.3 trillion.

U.S. holiday sales are expected to grow 1% year-over-year to $273 billion.

Artificial Intelligence Will Drive $194 Billion in Online Holiday Sales.

Holiday shopping can account for 30% of a retailer's annual sales.

Additionally, 49% of holiday shoppers prioritize online shopping, which is good news if you’re looking to maximize Christmas 2023 online sales in verticals such as apparel and jewelry, beauty, gaming, video on demand, and health and wellness.

2. Target key time points

According to Forbes, shoppers were out in such large numbers early last year that holiday retail sales increased 7.6% from early November to Christmas Eve. And they’ll likely arrive early again this year! So make sure to plan your marketing campaigns early to target all those early consumers. As part of your Christmas online sales strategy, make sure your advertising budget is not limited during these 4 key days:

1. Green Monday

The second Monday in December is when shoppers realize there are less than 10 shipping days left until Christmas! This year’s “Green Monday” falls on the 11th , which is the peak shopping day for e-commerce products.

2. Free Shipping Day

This is a big Christmas online sales event, also focused on e-commerce traffic: this year the date is Thursday the 14th of the month . The day is all about guaranteed free shipping, guaranteed to arrive by Christmas Eve. If your consumers shop on this day, they will expect special shipping offers.

3. Last Pay Day before Christmas

Many people receive their wages early in December, usually between December 20 and 24 , the week before Christmas, which means they will have a sufficient budget for Christmas shopping.

4. Boxing Day

December 26th is when the first sales start after the holidays. It is a public holiday in the UK and most Commonwealth countries, so it is an important day for brands that export to these countries.

3. Plan your ideal online sales strategy

Your strategy will depend a lot on your vertical and the product you offer: Is it a physical product delivered to consumers? Is it a website subscription? What kind of experience does it provide?

It’s also important to consider what consumers do during the Christmas holiday period, which can essentially be divided into two time periods:

Rush to Christmas: From December 1st to 24th, everyone is busy doing Christmas shopping.

Post-Christmas sales: From December 25th to 31st, the Christmas sales begin and people look for online entertainment during the holiday season.

Ideal strategy: Drive sales throughout the Christmas shopping period, then double down on those potential customers who are looking for deals during the Christmas sales period.

4. Let social media trigger brand traffic

A good strategy to maximize your online sales for Christmas 2023 is to use social media:

Social media provides you with an audience of over 4.8 billion people worldwide, which is 59.9% of the world’s population and 92.7% of all internet users ! They spend about 2.5 hours a day using their favorite social media platforms!

Especially around Christmas, when people are taking time off and posting stories and videos about family time, gifts, and delicious holiday meals, it’s a good idea to target social media.

5. Leverage the influence of influencers

It is understood that overseas Generation Z consumers have a very high degree of trust in KOL recommendations. Therefore, through social sharing by influencers during Christmas, consumers are more likely to accept relevant product recommendations and establish emotional identification with brands. When doing Christmas-themed overseas influencer marketing, "gifts" and "family" can be used as the core inspiration for marketing content.

In addition, when we formulate marketing content, we can also add specific Christmas tags to the marketing content to facilitate consumers’ searches.

Influencer Marketing Case

On Christmas Day 2021, German online retailer OttO collaborated with a group of TikTok influencers to conduct a five-day brand tag challenge (#FREUDICHART). The event ultimately received 250 million video views, 95,000 UGC videos, 44,000 participants, and 13.8 million interactions.

It is worth mentioning that the overseas influencer market is huge, and it takes a lot of effort to find influencers who can match the brand's style and have stable exposure and high user interaction rate. At this time, it is very important to find a reliable overseas marketing agency. A good agency not only has reasonable and transparent prices, but also can provide the best marketing solutions, saving screening time and risks while ensuring maximum results.

Inpander has a say in this regard. When we help brands with internet celebrity marketing, we will analyze the brand's style and positioning, evaluate the promotion price, and actively help the brand filter and screen suitable candidates, saving the brand time and costs . Finally, we integrate it into a promotion plan that is consistent with the marketing style and brand tone to escort the brand's promotion.

6. Make video a key strategy this year

Video ads tend to generate the highest click-through rates, making them an ideal format for your Christmas strategy if you’re looking to maximize your sales this Christmas. Here are some tips on how to increase your Christmas sales in 2023 with video:

1. Product Demonstration

Your ideal customer is looking for an experience, so be sure to reflect in your video the benefit or enjoyment they will get from your product.

2. Christmas Tips

For example, you can provide content with suggestions on how to decorate your house for a Christmas party, bake gingerbread cookies, etc.

3. Reaction Videos

Thanks to the popularity of social media like TikTok, YouTube, and Instagram, reaction videos are coming up this week! You can feature a video showing your customers’ reactions to receiving your product at Christmas or using your service for the first time.

4. Interesting video language

For example, here are some Christmas-based puns you could use:

The Christmas alphabet has noel

All the jingle ladies, all the jingle ladies

Love at frost sight

ut wait—there's myrrh!

…

5. Audio suggestions

Add Christmas music and songs to make it sound festive! Just be careful with copyright! Also, remember that your video ad should be able to connect with viewers without the help of sound . This requires you to incorporate subtitles and call-to-action text into your video creative to get your message across.

6. Re-creation of original materials

When running ads, we can add short Christmas-themed intros and outros to existing video ads, saving production costs.

7. Test and optimize your landing page

Change your website landing page design according to the holiday season to get your customers in the mood for Christmas shopping. Macy’s is a great example of this.

1. Combine Christmas elements

Carefully designing Christmas styles on your landing pages and ad creatives can enhance the festive atmosphere and drive end-user purchases. For example, Macy’s used traditional Christmas red, snowflakes, Santa Claus, reindeer, Christmas trees, etc.

We can also change the colors of the brand logo to red and green.

2. Make your title visible

Macy’s uses large fonts and contrasting colors to convey important information. When shoppers land on this page, the 20% OFF and Ends Wednesday ads will immediately catch their attention—all because of the large fonts and contrasting colors.

3. Highlight the discount information

Shoppers can choose from a variety of discount options when they land on the page, which can encourage shoppers to take action. The above are the relevant marketing tips for Christmas 2023. Brands with needs must keep in mind the key time nodes and tips!

Source: "Inpander Going Global (ID: gh_eeba4131474f)"