With 180,000 followers, you can become the king of followers, but it is difficult for Xiaohongshu bloggers to stand out

This article analyzes the growth of Xiaohongshu bloggers and summarizes the problems reflected. It is recommended for those who are interested.

The November fan growth list has been released. Let’s take a look at the list first:

The first place this month is the official account of the game Genshin Impact, @原神. In the past month, the Genshin Impact account not only launched an emoticon package in cooperation with the Xiaohongshu platform [Paimon's paintings Xiaohongshu chapter], but also published a number of notes about celebrities singing the Genshin Impact plot song "Light Ripples", thereby broadening its passerby circle and attracting a large number of new fans. The number of fans increased by 471,500 in a single month, topping the November fan growth list.

@原神小红书 screenshot

The second place is the news account @People's Daily Online, which maintained its strong momentum in the previous two months and once again topped the list of followers with an increase of 273,400 followers, but compared with the previous increase of 600,000 or 700,000 followers, it has obviously dropped a lot. The third place is the female star @赵露思, who gained a total of 197,900 followers in a single month.

Looking at the fan increase list this month, we can clearly feel that the "enthusiasm" of the little red potatoes in November is not high. The data of the bloggers on the top 20 are not very ideal. Only 2 bloggers have increased their fans by more than 200,000, and the number of fans increased by the other 15 bloggers is in the range of 100,000-200,000. It is worth noting that November is also the first time in 2023 that an account with less than 100,000 fans has been on the list, showing a further downward trend compared with the previous month.

Judging from the distribution of the accounts on the list, the November fan growth list covers seven categories: celebrities, games, reviews, news, drama, appearance, and cute kids. Among them, there are 9 accounts on the drama track, which almost occupies half of the fan growth list, with a clear advantage . The distribution of accounts in the remaining tracks is very even.

Another obvious phenomenon is that the "duplication rate" of bloggers on the November fan-increasing list is extremely high, and almost all of them are accounts that have been on the fan-increasing list before, and new faces are "rare" . How do these "new bloggers" stand out? Next, Kas will conduct a more detailed analysis of several distinctive accounts on the November fan-increasing list.

1. @阿远篮球 Basketball doesn’t lie, controversy can increase followers

Just looking at the name of the account, you might think that @阿远篮球 is a talent blogger, but after browsing the account content in detail, Kas thinks he is more like an interactive blogger.

Looking through his past published notes, you will find that his creative form is quite consistent: A Yuan stands in front of the basketball hoop, asks fans a question, and then blindly shoots the basketball backwards, with the answer to the question being whether the goal is scored.

Most of the questions in the video are very simple, and some can even be called boring, such as "Your favorite game is Egg Party, right?", "Your phone battery is only 10% left at this moment, right?", "You must not be wearing socks at this moment, right?". It can be said that these questions alone are difficult to attract netizens to stop and watch.

However, when users browse his notes, they will easily become curious about whether Ayuan can successfully cast the video and stay to continue watching, which invisibly increases the completion rate of the video.

@阿远篮球Little Red Book screenshot

In addition, @阿远篮球’s more ingenious design is that he adds “interactive guidance” and “controversial points” to each of his videos.

Specifically, he often inserts a question like "Double-click to follow me, you can grow 15 centimeters taller this year" in his videos, and in this case the basketball will definitely go into the net. Then, even if it is just for a good wish, people who watch the video will be willing to like and follow.

If "interactive guidance" ensures the lower limit of daily work data, then bloggers' use of "controversial points" raises the upper limit of work data and gives them the possibility of becoming hits.

For example, in the video with the best statistics in November, @阿远篮球’s blogger asked the question “Is James the best player in the entire NBA?” The shot did not go in, so Ayuan said with a puzzled look, “Isn’t it him? Then who is it? Tell me in the comments section.” When the comment section of the video was “occupied” by fans of various stars, everyone was actively recommending the best player in their hearts.

@阿远篮球Little Red Book screenshot

The enthusiastic responses from netizens helped the video gain 180,000 likes and more than 8,000 comments, far exceeding its usual data. According to Kass's observation, except for this video, videos with similar controversial points have better data than other videos.

In general, the key to @阿远篮球's ability to quickly attract fans with a simple creative form is to focus on interaction with the audience, enhance the user's sense of participation when watching short videos , and increase everyone's interest in leaving messages, liking, and following through question-and-answer format . This set of operations not only makes the video's interactive data look good, increases the probability of the video being recommended by the platform, but also creates more links between fans and the account.

2. @Grandma's craftsmanship of remaking princess dresses with old cloth, how amazing can the live-action version of Miracle Nikki be

Short videos seem to be particularly "favored" by grandmas, and there are two on the Xiaohongshu fan increase list this time. One is @八零徐老佬, who became popular on the Internet for her Northeastern rural food. The strong sense of fireworks displayed in her works touched the hearts of countless netizens, and the happy family atmosphere also made many netizens miss those innocent times.

The second is Grandma Wang, who relied on her skillful hands to use various "old cloths" and "flowered cloths" to transform a princess dress for her granddaughter.

In the video, Grandma Wang always takes out a piece of floral fabric or an old dress, sits in front of the sofa, and is excited to make a new dress for her granddaughter. When faced with the "question" of her mother about her aesthetic taste, the grandma never gets angry, but calmly and confidently cuts, cuts, shapes, and sews... After a set of processes, various exquisite little dresses always amaze netizens.

@Grandma's craftsmanship Xiaohongshu screenshot

The clothes made by Grandma Wang are not only exquisitely made and fashionable, but the little ingenuity she shows in the transformation process has also won the love of many fans.

Some netizens sent two pieces of cloth to Grandma Wang. The colors were very bright red and blue. These two colors would look very eye-catching just by looking at them alone, but it is really not easy to put the two colors together in a coordinated way.

Faced with the "difficult problem" raised by netizens, Grandma Wang only worried for a while before getting busy. She cut the whole piece of fabric into spiral strips, then used a sewing machine to pinch the strips into pleats, and assembled them together to form a gorgeous European-style palace-style dress.

"It's like a bright red peony blooming in the azure blue sea. This color combination creates a noble and cool feeling. Grandma is really amazing." From the praise of netizens, it is not difficult to see that everyone likes the grandma's creativity. Some people even said that when they saw the dress for the first time, they felt the sense of fate like Romeo and Juliet.

@Grandma's craftsmanship Xiaohongshu screenshot

With such a skillful grandmother, granddaughter Tongtong has no worries about clothes at a young age. Looking through the account's past works, each video records the birth of a new piece of clothing: a torn plaid suit becomes suspenders and a beret; an old tablecloth is transformed into an exquisite dress; an old white cloth can also be transformed into a "Dragon Boat Festival limited skin" and shine again... Watching Tongtong change clothes is like playing a real-life version of Miracle Nikki.

At the same time, Grandma Wang's behavior of transforming old clothes has also attracted many fans to follow suit. Many people posted photos of themselves learning to make clothes in the comment section, expressing their aspirations to follow in Grandma's footsteps and become their own fashion designers.

Frankly speaking, if we analyze the various operations of @老的老手艺 in short video operation, there is actually nothing particularly outstanding, but the biggest feature of the account that can continue to attract fans is that the works are creative, practical and can surprise the audience . I believe that this case of attracting fans entirely by "real skills" can bring more "craftsmen" confidence to develop on Xiaohongshu.

3. In addition to the above two bloggers, the following bloggers who appeared in the November fan increase list are also worthy of your attention

The drama account @脱链凯 follows a creative mode of playing multiple roles. His works focus on campus life, and through vivid interpretation, he has created Sima Yi, Zhao Dezhu, Eagle Eye, Director, Tuojiangkai and other characters with different personalities. The blogger also shows the development of the relationship between different characters very well, and uses real, natural and humorous storylines to perform wonderful campus comedies for fans.

@脱链凯Little Red Book screenshot

The couple account @乔乔 shows everyone the daily life of an "unusual" couple based on the personalities and characteristics of the two protagonists. In their works, the boy is the one who loves to act like a spoiled child and needs to be protected, while the girl is handsome, calm, and aggressive. Some netizens lamented that watching their videos gives them the feeling of watching "a domineering wife and a young president."

@乔乔小红书 screenshot

The food account @吃吃啦啦呀 plays the role of a "food tutorial" very well, using simple and clear language and detailed operation procedures to show everyone how to make various foods. It is worth noting that the blogger especially likes to shoot tutorials for making various small desserts, focusing on the central idea of ​​"simple and easy to make, and too expensive for takeaway shops", which has captured the hearts of many "female college students" on Xiaohongshu very well.

@吃吃啦啦呀 Little Red Book screenshot

The beauty blogger @湛一家 always stands in front of a white wall, wearing clothes of various styles and dancing simple but attractive dances. Her bright smile, beautiful makeup, and good figure make her exude a sense of "healthy sexiness", which not only attracts many male fans, but also makes a group of female fans "unable to stop".

@湛 A screenshot of Xiaohongshu

The above is Kas’ detailed analysis of the November fan growth list. Overall, in November, the fan growth of Xiaohongshu bloggers is not optimistic. So in the last month of 2023, can the bloggers seize the time and make some achievements? Kas will continue to pay attention.

Author: Kas Data, WeChat public account: Kas Data