How should we respond to the removal of all paid knowledge products from Douyin?

On the afternoon of March 23, many Douyin knowledge payment customers received a text message informing them that the product was removed from the shelves. What was the reason for the removal? Can it be restored? What measures should knowledge payment bloggers take to reduce the impact? The author of this article interprets and analyzes them one by one, so you may want to take a look.

Hello, fellow villagers. I am the village chief.

Today is a very painful day for knowledge bloggers on the TikTok platform.

1. Virtual products on Douyin are removed from shelves

Since March 24, the Douyin platform has gradually removed all virtual products, such as recharge products and paid knowledge courses.

The official reason given by Tik Tok is technical upgrade, but the specific reason and when it will be restored are unknown.

Some TikTok experts speculated that it might be related to Apple's desire to charge a 30% service fee, and the deal has not yet been reached.

The issue of Apple charging high fees, or Apple tax, has occurred before. In 2017, WeChat had a head-on confrontation with Apple because Apple wanted to charge 30% of rewards.

However, this problem has not been better resolved so far, and Apple still charges high handling fees.

This is also a headache for many app platforms.

2. Why are virtual products taken off the shelves?

We are still unclear about the specific reason why Douyin requested the removal of relevant virtual products.

But what is certain is that for bloggers who provide paid knowledge, there will be a relatively big impact.

Because currently most paid knowledge bloggers mainly rely on methods such as sharing on shared apps to sell courses and provide offline training.

When I first heard this news, I didn’t associate it with Apple tax.

I thought that many knowledge bloggers have been too rampant in cutting leeks recently, so the platform has to start a content rectification.

After all, many knowledge bloggers or online earning bloggers have been advocating on Douyin that starting a business with zero fans and earning over ten thousand yuan a day is not a dream.

Many pregnant women, mothers who have just had their babies, college students, old ladies, and unemployed young people paid money and were deceived.

So for TikTok, no matter what the reason is, it can indeed take this opportunity to rectify itself.

3. Can Douyin’s knowledge payment be restored?

But everyone can rest assured that knowledge payment on Douyin will definitely still be possible and will definitely resume.

Therefore, this time it is a removal, not a shutdown. It may take as short as half a month to reach an agreement on restoration or Douyin to provide a better solution.

One is that the TikTok ecosystem requires content such as education and training. If the authors cannot monetize, no one will play.

The second is that knowledge payment is also a market worth over 10 billion yuan, so for Douyin, there is still some transaction volume.

Thirdly, the cost of knowledge payment is lower than that of physical goods, so for Douyin, it is also a key customer for paid traffic.

Therefore, it is definitely possible to sell paid courses and training opportunities on Douyin. It is just a matter of time.

4. What should paid knowledge bloggers do?

The upgrade of Douyin’s virtual payment product serves as a very important reminder for knowledge bloggers.

1. Private domain cannot be ignored

If you rely solely on Douyin to make transactions and face a sudden removal from the shelves, the losses from transactions during this period will be irreversible.

To put it more extremely, if one day your account is suddenly blocked by Douyin, it will be difficult to gather your users again.

Therefore, although there will be restrictions on diverting traffic from Douyin to private domains, this still needs to be done.

Whether it is a personal nickname, profile, video, live broadcast, fan group, landing page, etc., they must be diverted to the private domain for sedimentation, just in case.

2. Enrich product monetization

If you only monetize by selling courses, that would be quite limited.

Focusing on knowledge payment, you can promote some physical products, such as mouse pads, manuals, posters, and calendars.

And after directing traffic to the private domain, we can create paid communities, paid consulting, etc.

3. Focus on offline business

So during the period of TikTok upgrade, what else should knowledge bloggers do?

The first is to maintain a stable output of content, and the most important thing is live streaming.

Through live Q&A, live broadcast and other methods, explain to fans and direct traffic to your own private domain.

The second is to synchronize your paid courses on other channels, use some existing paid apps on the market, and then make transactions through private domains.

Third, actively prepare offline course content, and ensure that you have a course and guest lineup that can be conducted offline at any time.

As for the specific situation of Douyin’s knowledge payment, let’s wait for the official news.

Author: Shili Village

WeChat public account: Shili Village (ID: shilipxl)