I haven’t posted on WeChat Moments for a long time. Can I still monetize it?

This article explores the changes in people's social media usage habits, emphasizing that WeChat is still one of the most important platforms for private domain marketing, but also points out that when choosing to use products, you should choose according to your needs and preferences. Reading this article, you may be able to better understand people's current social media usage habits and how to use different platforms for marketing.

I don’t know how long it has been since you last posted on WeChat Moments. At least, the frequency of updating WeChat Moments on my life account has increased from once a day to once a week or half a month.

In addition, I used to check my Moments every half an hour or so, but now, apart from checking WeChat messages, I seldom open either my Moments or WeChat groups.

On the contrary, the time spent on Douyin and Toutiao has obviously increased. Of course, some people spend more time on Xiaohongshu, Kuaishou, and Bilibili. Have you ever thought about the reason?

1. More options for obtaining information

Before 2018, when Xiaohongshu, Kuaishou and Douyin were not so popular, people spent more time on WeChat.

At that time, there were many popular articles on WeChat that went viral.

But now a large number of authors have gone to Toutiao, Douyin, Kuaishou, and Bilibili, and the amount and forms of content available to everyone have become richer.

Currently, whether you are on a public account, in Moments, or in a WeChat group, the content you see is limited.

Many people would say, doesn’t WeChat now have a video account and a discovery function?

But if you compare them, you will see the gap between videos and articles and other products.

2. There is too much worthless information on WeChat

In fact, whether we use WeChat, Kuaishou, Xiaohongshu, Douyin, or Bilibili, the purpose is to get a sense of satisfaction.

It’s fun to be entertained, to gain knowledge, and to gain cognition, but now let’s look at WeChat.

First, Moments now also provide interest recommendations, so it will be difficult for you to see content posted by friends who you don’t interact with.

Secondly, although the Moments have folded marketing content, you still can’t see the exciting content, because the Moments is essentially still the concept of Weitao.

Third, take a look at our WeChat conversation list. Except for work and group buying groups, if you don’t chat with a friend for half a day, it will be difficult for you to get valuable content from other groups.

3. Toutiao and Douyin will capture more users’ attention

I have said before that attention is spending power.

Next, I think whether it is the old-fashioned Toutiao or the growing Douyin and Xiaohongshu, they will capture more users' attention.

First, the essence of social interaction lies in the unknown. Whether it is on WeChat or Weibo, who would chat with people they know from morning to night every day?

Second, the content of WeChat is too specific, too narrow and too private.

I can only see the accounts I follow, the friends I have added, and the circles I have joined, but most of the content in WeChat groups and Moments is private.

Therefore, compared with socializing with acquaintances, socializing with strangers and obtaining information are more tempting and satisfying.

This is also the reason why we prefer to watch Douyin and Xiaohongshu now.

4. WeChat is still not an option for private domain development

But no matter how well the official account is doing now or how the video account is developing, WeChat is still one of the most important tracks for us to do traffic marketing.

At least so far, no platform in China has more users and daily active users than WeChat.

Official accounts, WeChat groups, Moments and video accounts are still the four-piece set for private domain transactions.

WeChat groups and Moments, in particular, are crucial for individuals, bloggers, and businesses at the moment.

First, as long as you do not violate any regulations, WeChat is the one you have the most control over. You know who is in the group and who the circle of friends can influence.

Secondly, the trust and convenience of transactions on WeChat are still relatively high, especially in one-to-one and referral aspects.

For example, you can talk about transactions openly in WeChat groups, Moments, and one-on-one, but have you tried it in private messages or works on Xiaohongshu or Douyin?

Third, WeChat Moments is the only platform that allows you to conduct continuous precision marketing, and the more interested paying users are, the more suitable they are for conversion through Moments.

So my personal advice is that if you want to do marketing monetization, you can’t give up WeChat.

But it’s just a platform for chatting, so it doesn’t matter whether there is a WeChat group, official account, circle of friends, or video account.

Author: Village Chief, WeChat public account: Shili Village