How to judge whether a Xiaohongshu note will go viral?

In this article, the author shares three methods for determining whether a Xiaohongshu note will become popular. Friends who have a Xiaohongshu account can take a look and learn how to determine whether a Xiaohongshu note will become popular.

After posting your notes, have you frantically refreshed Xiaohongshu, thinking about your little eyes rising rapidly, waiting for one red dot after another.

Is there any way to judge whether a note will go viral or flop?

Based on my experience in setting up an account, I would like to share my opinion. Friends can make judgments through 3 methods. The following are my actual feelings about the operation and may be wrong!

1. Look at the number of small eyes within 6 hours of the release day

Many friends publish their notes at 18:00. If the 24-point eyes do not exceed 1000 (up or down) and the note interactions are less than 20, if the eyes are less than 200, the note is basically judged to be a flop.

Judging from the official information, the life cycle of a note is 30 days, which means it will not be recommended on the recommendation page. In my opinion, the life cycle of a note is about 7 days.

If you don’t get more than 10,000 eyes in 7 days, it will be difficult to be recommended. During these 7 days, the most critical time is the first 6 hours (or even shorter). If you don’t get enough exposure and interaction in these 6 hours, the probability of your note being recommended is very small.

As for how many small eyes to get?

My feeling is that I get 1,000 small eyes in 6 hours. According to the standard 24 hours on the next day, I will get 4,000 small eyes. Your notes will get 5,000 small eyes.

Then in the next 5 days, it is normal to exceed 10,000. If the data of your notes on the second day is 10 times that of the first 6 hours, your notes will basically continue to be recommended.

Example 2 notes:

The following picture is the explosive article notes:

It was posted at 9 pm and received over 900 views in 3 hours. The number of views on the second day was 10 times that of the day before. The note was continuously recommended and after 7 days, it still received a steady stream of traffic.

The following picture is the street notes:

The number of posts within 2 hours did not exceed 300, and there was little interaction. The traffic of the notes continued to decrease on the second day. Imagine that if there were not as many posts as in the first 2 hours, the traffic would definitely fail.

Xiaohongshu’s recommendations and rankings rely on short-term note interaction data. The first 6 hours or even shorter time determines the life or death of a note.

As for how to increase the interactive data of notes and let the system recommend, you can read the article written by Jiang He before.

2. Natural body sense note taking

In addition to looking at the data of the note that night to determine whether the note has traffic, you can also refresh the note through natural body sensation. One hour after the note is posted, refresh the note yourself and watch the numbers in the little eyes jump.

If the data jumps by 30-50 every time you refresh your account, and increases very quickly, the probability of your note exploding is relatively high. If only 1 small eye is added after a refresh, it proves that you are the only one who refreshed this note, how miserable!

When encountering this situation, should I adjust my notes? As for how to adjust them and restore vitality to my notes, to be honest, I still don’t have a good method.

The probability of having a note recommended again by modifying it is relatively small. What we can do is continue to find new topics and publish new notes.

At the same time, you need to check whether the account has any previous notes that have been exploding. If so, it will also affect the newly posted notes.

I would question whether the platform will allow your account notes to be constantly exposed, unless the content of your notes is extremely impressive and they will be exposed if you post them once a day.

For most accounts, after one post becomes popular (with more than 3K likes and comments), the traffic for the subsequent notes will be average. You have to keep posting at this time!

3. See the home page system recommendation

The homepage recommendation is Xiaohongshu’s discovery page platform, which actively pushes notes based on your daily browsing preferences and determines whether the system recommends your notes.

It depends on whether the user's preferences match the tags of your account notes. The clearer the tag keywords of the account and notes, the more accurately the notes can be pushed to potential users.

It determines the life and death of the notes. If the notes are not recommended by the recommendation page, there will be basically no traffic.

Let me give you an example. The first one is the normal traffic structure of the account. We can see that the homepage recommendation accounts for 67%, and this note has nearly 200 likes and comments;

The second is the notes after the account receives a violation reminder, which basically has no homepage recommendations.

If the account content has not been recommended by the system, the account is likely to be restricted. You can file a complaint or contact the official sales to see if there is a way to unblock it.

The above are 3 ways to judge whether a Xiaohongshu note will go viral. ‍

Author: Jiang He WeChat Official Account: Jiang He Talks Marketing