"I will never tell you" There is also such a password to increase fans

Xiaohongshu's April fan growth list is out, with celebrity bloggers and popular IPs leading a new wave of popularity. The author analyzes this issue's fan growth list and two case accounts to summarize four elements and inspirations for Xiaohongshu content creation, providing an important reference for creators who want to develop on the platform. If you want to gain a foothold on Xiaohongshu and grow into a popular creator, this article will be your important guide.

Xiaohongshu's April follower growth list has been released. Let's take a look at the list:

First of all, the person who topped the ranking this month is still Xiaohongshu's top anchor @董洁. After gaining fans like crazy in the last two months, she ranked first again this month with a fan increase of 474,500.

The second one is @何超莲, who had her wedding not long ago. She shares her life on Xiaohongshu every day, mostly travel notes and food check-ins, which seem very down-to-earth and are loved by many Xiaohongshu users. The three best-selling posts she created in April all came from the wedding details she shared. With the popularity, the account also achieved a good result of 373,700 followers in a single month.

@何超莲Little Red Book video screenshot

The third place is the actress @是孙贞妮, whose popularity soared due to her participation in the hit TV series "Long Moon Embers", with a total of 295,300 followers in a single month. Her content on Xiaohongshu maintains her "beautiful" tone, and her portraits and daily beautiful photos are her weapons to attract fans. A short video with exotic style evoked many fans' memories of the character Little Fox in the drama, and received nearly 320,000 likes.

@是Sun Zhenni’s Little Red Book video screenshot

Among the remaining accounts, two bloggers gained more than 200,000 followers, and the remaining 15 accounts gained between 100,000 and 200,000 followers, which was similar to the situation in the previous few months and failed to bring more surprises to everyone.

It is worth noting that the April fan growth list showed a clear "star dominance" trend, with a total of 8 people on the list. Among them, almost all the main creators of "Chang Yue Jin Ming" were "named", which shows that the hit drama has a great influence on the Xiaohongshu ecosystem.

As celebrity bloggers who are popular with their own topics, they are the darlings of traffic on any platform, but this phenomenon is particularly obvious on Xiaohongshu. On the one hand, several celebrity bloggers represented by Fan Moubing, Zhao Lusi, and Lin Yun have exceeded 10 million fans and are well-deserved top-tier bloggers on the platform; on the other hand, "new bloggers" represented by Bai Jingting, Yu Shuxin, Bai Lu, etc. have shown strong ability to attract fans, and they can be seen in the monthly fan growth list.

After entering the site, most celebrities will choose to update their daily lives. The most common content is set notes, daily outfits, and selfies. In addition, because Xiaohongshu pursues an atmosphere of beauty, many celebrities have gained high popularity by posting fitness and body shaping methods, recipes, etc.

@尹正’s previous Xiaohongshu video screenshot

In addition to celebrity bloggers, the April fan-increasing list covered six categories including drama, games, beauty, emotions, sports, and cute kids. The drama track stood out with a 5-seat share and is still one of the most popular content tracks among Xiaohongshu users.

Next, Kas will conduct a more detailed analysis of some of the accounts on the April follower growth list.

1. How do game bloggers play with short videos?

As one of the important ways for the public to relax, games have always occupied an important position in the field of online entertainment. Especially in the live broadcast track, their performance is very eye-catching, and many well-known game anchors have been born.

Data shows that the market size of China's game live streaming industry reached 94.8 billion yuan in 2021, and is expected to exceed 100 billion yuan in 2022. In recent years, the scale of game live streaming users in my country has also continued to grow. Before 2021, the user growth rate in my country was around 15%. In 2021, the scale of game live streaming users in my country reached 374 million, a year-on-year increase of 7.16%, and a growth rate of 17.51% over 2020.

Compared with the perfect coordination and common development of games and live broadcasts, the pace of combining games and short videos seems much slower.

Currently, the common game short video content is still concentrated on the two shallow forms of expression: "game completion guide" and "live broadcast slices". It is relatively rare to find short video authors who create in-depth game videos.

But from the works of the game blogger @七月月, who made it to this issue’s fan-gaining list, we can see a lot of the creator’s ingenuity.

@七月月小红书 video screenshot

The game @七月月 played was the recently popular Egg Party, which was highly sought after due to its high degree of freedom, cute design, brainwashing sound effects, and sustainable gameplay.

In the game world of Egg Party, players can freely create, make friends and play according to their own preferences. The game provides many different scenes, elements and props, allowing players to freely design and arrange their own game space and interact with other players.

The blogger made full use of this feature of the game and told a "romantic" story in the world of Egg Party.

@七月月's outfit in the game is JK Little Green Egg (little fat girl). She has a fixed "egg partner", Little Black Egg @是暖冬呀 and rap poet @七月月星辰. The three eggs are the "iron triangle" in the game world, but there are often pink bubbles between Little Black Egg and the blogger.

For example, when the little fat girl missed the bus because she was late, Xiao Heidan would ride his bicycle to give her a ride without complaint; when they went to eat hot pot together, Xiao Heidan would remember the small details that she didn't want more garlic than chopped green onions and coriander; when the little fat girl brought her childhood friend to join their party, Xiao Heidan would secretly feel jealous...

@七月月小红书 video screenshot

Although all of the above are just virtual plots that take place in the game world, the friendship shown by the little black egg and the little fat girl when they interact, coupled with the chubby bodies and cute movements of the game characters, makes them even more adorable, and fans have expressed their love for them.

Of course, in addition to "talking about feelings" in the game, the blogger will also control the characters and lead fans to explore new maps, so that the video can also serve as a popular science and teaching function.

It is this setting of integrating the "plot" into the game process that makes @七月月's video different from others. Compared with general tutorial content, it seems more flesh and blood, and can also increase fans' expectations for subsequent videos. Many people in the comment area left messages urging for more updates, wanting to see the next interaction between the little black egg and the little fat girl.

@七月月Little Red Book comment area screenshot

It is worth noting that in addition to the excellent content design, @七月月's high frequency of updates is also the key to the account's rapid increase in followers.

According to Kass, the account updated 27 videos in April, far exceeding the average update level of Xiaohongshu creators, which led to an increase in the overall interaction data of the account. It can be seen that diligent updates are a major tool for short video creators to attract fans.

2. "I will never tell you" There is such a traffic password

Green dress, green lipstick, green blush, this not-so-earthly combination successfully transformed a beauty blogger @一颗纪汪珍珠 into a bottle of "floral water that can help you save 100 million yuan". Although the makeup looks a bit "unreliable", the subsequent sharing is full of "dry goods". At present, the number of likes for this video has exceeded 550,000, and the number of collections has reached 450,000, showing the fans' high recognition of the content.

@一颗纪汪珍珠Little Red Book video screenshot

In addition to her personal appearance, @一颗纪汪珍珠's way of expression is also unusual:

• I will never tell you that you can easily get a mosquito repellent bracelet by pouring me and water into a bowl in a 1:1 ratio, and then soaking the hairband in it for an hour.
• I'm definitely not going to tell you that if you drop me on a tissue and stuff it into your shoe, you really won't have to worry about the embarrassment of having smelly feet anymore.
• I will never tell you that putting some drops of me on a Band-Aid and sticking it on the back of your hand can really solve your motion sickness problem.
• …

Although he kept emphasizing "I will never tell you" , he explained the five tips clearly in just one minute of video. Combined with the blogger's unique "sarcastic" tone, it seemed even more humorous.

@一颗纪汪珍珠Little Red Book video screenshot

The interesting video also sparked fans' enthusiasm for making memes, and many people left a message in the comment section, "I really didn't hear anything."

Just like turning into floral water, using bold makeup to "transform" oneself into various narrative objects is a major feature of @一颗纪汪珍珠's videos.

Looking through her past videos, you’ll find that she can also be: “the fat that grows like crazy on your body” with a yellow mouth, yellow face and yellow clothes, “the puberty that can turn an ordinary person into a school beauty” with a pure face, and “the pigments you eat every day” with colorful paint on her face.

@一颗纪汪珍珠Little Red Book video screenshot

The blogger's makeup will change in each episode according to the theme. Although it is not a serious "makeup tutorial" video, it is definitely eye-catching.

In sharp contrast to her somewhat bizarre way of expression, she earnestly shares with everyone in her videos various little-known facts and tips. The topics she chooses often come from the details that are overlooked in life, which makes people feel very rewarding after watching them. This "serious and strange" video expression form has achieved a good balance in the blogger's works.

The magical BGM at the beginning of each video and the deliberate "opposite words" setting of the copy increase the difference between the video and the content of other accounts.

In addition, browsing its account, Kas also found that @一颗纪汪珍珠's sharing focused on topics that Xiaohongshu users are most concerned about, such as fat loss and beauty, further expanding the audience range of the content.

@一颗纪汪珍珠 Xiaohongshu homepage screenshot

The above is an analysis of two of the more innovative accounts in this issue’s fan-increasing list. Kas will continue to pay attention to what the Xiaohongshu fan-increasing list will look like in May.

Author: Kas Data

Source: WeChat public account: "CaasData (ID:caasdata6)"