What should a novice individual seller do on Amazon? Some experience sharing

As a new Amazon individual seller, you may face many challenges, such as the competitive market, product promotion, and customer service. This article will provide some tips and tricks for new Amazon individual sellers to help you succeed on this platform.

First of all, you must have a clear positioning and goal when choosing products. There are thousands of different products on Amazon, and the competition is extremely fierce.

Therefore, you need to choose a product that has sufficient market demand but also has competitive advantages. Through market research and analysis, find a profitable market segment and carry out product positioning and branding for this market.

Secondly, optimize the product page to increase exposure and conversion rate. The product page on Amazon is an important channel for you to communicate with customers. Make sure the product title is accurate and concise, the description is clear and concise, and the key information is prominent.

Add high-quality product pictures and videos to showcase the features and functions of your products. In addition, actively collect and respond to customer reviews and provide professional after-sales service to build a good product reputation and customer loyalty.

Third, use Amazon’s advertising tools to increase product exposure and sales. On Amazon, there are a variety of advertising types to choose from, such as Sponsored Products, Sponsored Brands, and Product Display Ads.

By choosing the right ad type and keywords, you can increase your product ranking in search results and attract more potential buyers to click into your product page. Monitor ad performance regularly and adjust bids and keywords based on the data to improve ad ROI (return on investment).

Fourth, build your own brand image and social media presence. On the Amazon platform, individual sellers can also build their own brand image. Design a unique logo and theme for your store to leave a deep impression on consumers.

At the same time, you can also establish and maintain your own brand social account on social media platforms, publish interesting content and promotional information related to your products, and attract fans to interact and share.

In addition, cooperate with opinion leaders or Weibo celebrities in the industry to conduct cross-platform promotion and recommend your products to more potential consumers.

Fifth, actively participate in Amazon's promotions and reward programs. Amazon often holds various promotions, such as Black Friday and Prime Day, and sellers can also participate in them. You can offer discounts and special offers to attract more customers with purchasing intentions.

In addition, Amazon has some reward programs, such as Amazon Choice, Best Sellers Rank, etc. By participating in these programs, you can get more exposure and sales.

Finally, we need to keep learning and improving to adapt to the changing market environment. As a global e-commerce platform, Amazon’s market environment and rules are constantly changing.