What types of promotions does Shopee have? What are the characteristics of the platform?

Shopee merchants can promote sales to boost buyers' desire to buy and help merchants digest inventory, etc. So what types of promotions does Shopee have? Shopee sellers who are still unclear about this can read on to learn more.

1. Top promotion

To put it simply, a store can pin new products for promotion, so that buyers browsing the store can directly see your new products. A store can only pin 5 products for promotion. It is best to promote new products. The pinning promotion time is 4 hours, so new products can be promoted every 4 hours, or new products can be promoted every day. If old products are promoted, it will affect the search ranking.

2. Shopee Events

Sellers can choose to participate in activities officially released by Shopee. This is also a channel to increase the exposure of store products for free. Not every seller’s store can participate in the activity. The activity has requirements and restrictions. Seller friends can check the activity details and participate in the activity according to their own needs.

3. Marketing tools

There are various promotional methods for buyers to choose from, such as coupons, store coupons, package discounts, add-on discounts, etc. Use promotions to increase sales.

4. Freight promotion

Create a shipping promotion to reduce or waive the shipping costs that buyers need to bear when the promotion conditions are met. This is because some site buyers like to buy in bulk, so shipping promotions are just right for such buyers.

What are the features of the platform?

1. There are no commissions and no listing fees, which means there is no financial burden. However, sellers can choose native advertising and purchase paid advertising as they wish.

2. A huge and fast-growing high-potential platform. It achieved $180 million in GMV in its first year.

3. We have a strong market position in Taiwan and Indonesia. In addition, Malaysia and Thailand are also growing strongly and have great potential.

Setting up Shopee promotions to attract buyers to shop, even if they don’t buy, can increase the click-through rate and exposure of products or stores, so sellers can often do some promotions to achieve their desired goals.