“Dog Trainer” gained over one million followers in a week. Can the creative content be replicated?

On Douyin, a dog trainer named Pan Hong quickly became popular with his unique training skills, and his number of fans exceeded 10 million in a short period of time. He not only demonstrated extraordinary ability in the field of dog training, but also created a new direction for pet content. This article will take you to an in-depth understanding of how Pan Hong gained huge attention on Douyin through his content creativity and dog training techniques, and explore whether this success can be replicated.

Recently, Tik Tok celebrity @潘宏爱玩狗 has been attracting a large number of audiences with a trend that cannot be underestimated, and his fans have now exceeded 10 million.

According to public data from a third-party platform, during the statistical period from October 7, 2024 to October 13, 2024, Pan Hong ranked second on the Douyin fan growth list, with a fan increase of more than 1.6 million in a week.

Pan Hong quickly became famous for his unique dog training skills and became a highly regarded dog training expert. There are also a large number of netizens actively leaving comments under Pan Hong's videos, asking questions about dog training, sharing their own dog-raising experiences, or discussing the content of the videos, which makes his videos continue to gain popularity.

Why is Pan Hong's dog training so popular? What is the basis behind it?

1. Unique “Menu” to Create a “Myanmar Garden” for Dogs

Pan Hong wrote in his account introduction: I have been raising dogs for three generations. I have raised more dogs than you have ever seen.

Compared with other dog training bloggers, they may be more inclined to adopt a gentle, positive motivational training method, and gradually develop good behavioral habits in dogs through rewards and inducements. Pan Hong's dog training method is more direct and decisive, and he will take stricter management measures for some disobedient or aggressive dogs. This distinct style difference is unique among many dog ​​training videos and brings a different experience to the audience.

This also allowed Pan Hong to quickly gain fans in a short period of time. In the "September Douyin Celebrity Influence List" released by Crawley earlier, Pan Hong ranked fourth in the cute pet field.

Of course, for some viewers, they hope to see dogs change their behavior quickly in a short period of time. Pan Hong's training method can often make originally fierce and disobedient dogs become obedient in a relatively short period of time. This immediate effect meets the expectations of some viewers for the results of dog training, and makes the audience think that Pan Hong's dog training ability is very strong.

Pan Hong has created an image of a "dog world" that is feared by all. His confidence, decisiveness, and control over dogs in the videos have made some viewers admire and trust him. Netizens often say in his comments: "Seeing Pan Hong's control over dogs, I know it's right to leave the dog to him." His image is in sharp contrast to the gentle and friendly image of other dog training bloggers, and is more likely to leave a deep impression on the audience.

For example, at the beginning of the video, Pan Hong will present an exaggerated and excited style. Whether it is the tone of voice, expression or movement, it is very contagious. This unique style forms a sharp difference from the professional technical teaching of other dog training masters, and also brings a sense of freshness to the audience.

The dogs sent to Pan Hong are all troublesome to their owners. Guarding food is a relatively simple problem, biting people may be a little tricky, but the most serious problem is the dog that is well-behaved in front of outsiders but acts arrogantly in front of its owner. When the dog owner encounters such a situation, he will ask Pan Hong for help. At this time, Pan Hong will say: Send it to me, and the dog will be successfully admitted to the park.

From the large number of dog training videos that can be seen on Pan Hong's account, whether it is remote live dog training or sending dogs to the park he established, Pan Hong's "education" method is very unique. He created a set of training methods that combine training content with the dog's preferences to improve the dog's training enthusiasm and obedience.

Netizens also summarized a "menu" based on his training methods.

"Heartwarming Dumplings" and "Pitaya" refer to taking more intense interactive methods to calm a dog down when it is more excited; "Heart and Lung Restoration" and "Blueberry" refer to taking safe awakening measures to restore the dog to normal state when the dog temporarily loses consciousness due to special circumstances during the guidance process; "Rejuvenation" means that a dog that has been trained for 2-3 months but is still not qualified will be kept in the park forever and will not be returned to the original owner. The original owner can get a 2-3 month old puppy instead.

Pan Hong is very resolute in correcting some of the dogs' bad behaviors, which can help dogs get rid of bad habits quickly. This gives hope to some owners who are troubled by their dogs' behavioral problems.

Many netizens have sent their "rebellious sons" to Pan Hong's park, and most of them have become very well behaved. Over time, netizens call Pan Hong's dog training base the Myanmar Garden for Dogs.

2. Seize the audience’s need for self-improvement

Because Pan Hong is quite effective in dog training and has successfully improved the conditions of many dogs with problems, he has attracted the attention of many dog ​​owners and dog lovers.

They think Pan Hong's way of training dogs is too cruel, and that even if the dogs are to be put to death, they should be put to death in a dignified manner and should not be tortured like this. However, little do they know that Pan Hong is giving these dogs a second "life".

In addition, after watching a lot of Pan Hong's videos and getting to know him, you will find that he really knows a lot about dogs. At the same time, many interesting things also happened.

For example, a few days ago, a dog owner sent his dog to Pan Hong’s park, claiming that his dog had an extremely bad temper and was very protective of its food, and that the owner did not dare to beat or scold it, as the dog would bare its teeth if he did.

Although the dog was only 7 months old, the dog owner was at his wits' end and wanted to euthanize the dog. The dog owner listened to the advice of netizens and spent more than 1,000 yuan on shipping to send the dog to Pan Hong's farm. After seeing the dog, Pan Hong felt that this was another dog that would bite people while protecting its food, which was a tricky situation.

At first, he took out the dog food and prepared to feed it a few mouthfuls to observe. He thought the dog would show strong protection for the food, but unexpectedly, it ate more and more vigorously. After feeding it several times, Pan Hong noticed something unusual. Later, the dog actually ate up a bag of dog food. After asking, it was learned that the dog owner bought it when it was just born. At that time, the seller said that only 50 grams of dog food was needed every day. Now the dog is 7 months old, and the owner still only feeds it 50 grams of food every day.

It is not easy for this dog to survive until now. People initially thought it was vicious, but it was just extremely hungry. Since then, whenever Pan Hong encounters someone saying that their dog is guarding food, he will first ask if it is because the dog is not fed enough. In the past, he would think it was the dog's fault when he encountered a dog guarding food, but now he will first say, "Give it some more food and see."

Netizens love watching Pan Hong train dogs not only because of the content of his videos, but also because of his live broadcast room, which has a peak of 260,000 people watching online at the same time.

During one of the live broadcasts, a viewer said that his Border Collie had been guarding its food and showing its teeth since it came back.

Pan Hong said bluntly: "When you were away on business, someone new came to your house. You thought to yourself that someone had come and recognized the wrong owner." In just a few words, he pointed out the problem and aroused the interest of many viewers who do not keep pets. One netizen commented directly: Pan Hong not only knows how to look at dogs, but also understands people's hearts.

3. Diverse ways for pet bloggers to monetize

Nowadays, with more and more people keeping pets at home, the business space for pet bloggers is becoming increasingly broad.

In addition to the common lifestyle pet bloggers and science pet bloggers in video content, dog training bloggers have become a new direction of current pet content.

For example, on Bilibili, people like "Yihao is not No. 1" will share on the platform how to deal with dogs in extreme situations. They present professional dog training knowledge, skills and experience to the majority of users in the form of videos. For many novice dog owners or people who are confused about dog training, this knowledge has extremely high learning value.

In the e-commerce market, official data show that in August this year, Douyin's pet e-commerce sales reached 772 million yuan, an increase of 26.56% compared with 610 million yuan in the same period last year. In the first half of 2024, the search volume for the keyword "pet" on Douyin increased by 65.96% year-on-year and 28.68% month-on-month.

At present, the main business model of pet bloggers is still advertising placement and live streaming. Today, Pan Hong sells various pet-related products in live streaming, such as pet snacks (such as fresh meat buns, lecithin, etc.), nutritional paste, dog leashes, etc.

At the same time, Pan Hong has his own brand and factory, so he does not need others to bring goods or pay commissions, thus reducing costs and making profits through product sales. For example, his 80-gram fresh meat buns can buy 32 packs (30 full-size packs plus 2 sample packs) for 69.9 yuan, and he can earn about 4 yuan per order.

In addition to the traditional business model of live streaming, Pan Hong's dog training skills can also provide him with many different services. For example, for pet adoption services, he can charge a certain agency fee for dogs that have been abandoned by their owners or need to find new buyers. In addition, for some people who want to buy a specific breed of dog, he can provide dog selection consultation and agency services to help them find the right dog.

Overall, more and more people are paying attention to Pan Hong's live broadcast. Pan Hong has surpassed other traditional dog training bloggers with more entertainment and interactivity, attracting a large number of viewers.

Pan Hong's live broadcast on dog training will still be broadcast at a specific time. At the same time, the transformation process of the dog and the interaction between people and dogs shown in Pan Hong's live broadcast of dog training also tell the audience that training dogs requires more patience and raising pets also requires more care.