The "Little Princess of Anfu Road" who owns ten apartments in Shanghai has become an Internet celebrity...

Is the internet celebrity "Anfu Road Little Princess" a persona created by a team? Or is her popularity purely accidental? Today, let's take a look at the story behind this internet celebrity little princess who owns ten apartments in Shanghai and explore the secret of her persona to attract fans. Recommended reading for those who are interested in Douyin operations and popular trends.

She is obese but prefers to wear cute Lolita puffy skirts, has a buzz cut but likes to wear a crystal crown headband. Such an image that is very different from the mainstream aesthetic is not a deliberate packaging, but a person's real life state. She is the Shanghai "auntie" who is known as the "Little Princess of Anfu Road" and is rumored to own ten houses in Shanghai.

Image source: Backbone in Shanghai SH

At the beginning of last year, after being photographed by street photographer "Weird Old Li" and posted on the Internet, this auntie quickly became popular, and doubts and praises poured in. Because she often appears on Anfu Road in Xuhui District, Shanghai, netizens gave her the nickname "Anfu Road Little Princess", while those who cannot accept it would call her "a flower".

After becoming an internet celebrity, the life of the "Little Princess of Anfulu" does not seem to be affected too much. She still does her own thing every day and enjoys her fame quietly. However, in recent times, the "Little Princess of Anfulu" has become more and more like an internet celebrity, shooting commercials, taking commercial performances, and doing live broadcasts. Is the end of internet celebrities still to make money?

01 "Little Princess of Anfulu" starts live broadcast

On Valentine's Day, February 14, some netizens discovered that the "Little Princess of Anfulu" appeared in the live broadcast room. She was wearing a pink sweater with a blue Lolita dress and a headband on her head, still the "little princess" look we are very familiar with.

Image source: Weibo

This is not a live broadcast mainly for selling goods, but more like a casual chat between the "Little Princess of Anfulu" and netizens about love and lovers on Valentine's Day. The assistant next to her asks some questions from time to time, and the "Little Princess of Anfulu" will express her own opinions.

For example, when asked, "What kind of person is your ideal prince?", the answer given by "Little Princess of Anfulu" is "a man of truth, kindness and beauty". Regarding love, she said, "It is not easy to get true love. Some people get married without ever meeting someone. Do you think you can have love just because you want it? Will the person you love appear every day? Impossible. There are many people who get married without ever meeting someone in their lifetime."

Netizens praised her for being "clear-headed" and "clear-headed". The live broadcast of "The Little Princess of Anfulu" attracted many netizens, some of whom praised her beauty and her nice clothes, and some asked where to buy her clothes and jewelry, inadvertently bringing in a lot of goods. Of course, there were many unfriendly voices in the comments, but "The Little Princess of Anfulu" hardly looked at the public screen throughout the whole process, which had no effect on her live broadcast status.

Image source: Xiaohongshu

The biggest controversy of the "Little Princess of Anfulu" live broadcast was that she deliberately spoke in a little girl's voice at the beginning, but gradually couldn't pretend anymore and returned to her original voice. The coquettish voice was completely inconsistent with her usual "real feeling", making people feel uncomfortable and accusing her of being too pretentious.

It is worth mentioning that this is not the first time that the "Little Princess of Anfulu" has live-streamed. In October last year, she went into the live-streaming room to sell goods and explain jewelry and Lolita clothing. She said at the time that she was supporting her friend, and the entire live-streaming helped her friend's live-streaming room gain more than 10,000 followers. After nearly four months, she started live-streaming again. I wonder if the "Little Princess of Anfulu" has adapted to her identity as a live-streamer and whether she has plans to do live-streaming for a long time?

02 Becoming famous was purely accidental

Unlike many internet celebrities nowadays who have professional teams behind them to package and operate, the popularity of "Anfu Road Princess" was accidental. Anfu Road in Xuhui District, where "Anfu Road Princess" often appears, is known as the "center of Shanghai street photography". There are many internet celebrities and photographers who take street photos here, but few people were willing to take photos of her at the beginning.

The first person on the entire Internet to take a photo of the "Little Princess of Anfulu" was the photographer "Weirdo Lao Li". He was attracted by this "weirdo" with her bold and unique outfit and her indifferent look. After posting her video on the Internet, the "Little Princess of Anfulu" received widespread attention.

Image source: Weird Old Li

At first, people looked at her with curiosity and ridicule, with negative comments such as "pretending to be young", "polluting the eyes", "ugly people are often weird", "no limit to attracting attention", "transvestite" , etc. Some people also admired the courage of the "Little Princess of Anfulu" to live out her true self, and appreciated her confidence and calmness.

Image source: Douyin netizens

The photo was shared overseas, and a foreign netizen commented, "Everyone has his own life. This person doesn't cause any trouble to anyone and lives as he pleases. He's so handsome. For the rest of your life, you should live the way you like."

Image source: Internet

As more of the life story of the "Little Princess of Anfulu" came to light, similar positive opinions became more and more common. On the one hand, the reason why the "Little Princess of Anfulu" became what she is now is because she has been suffering from illness for a long time. Due to the side effects of the drugs, her hair fell out less and less, and her figure gradually changed.

On the other hand, the “Little Princess of Anfu Road” wears Lolita skirts when shopping because she really likes them. She has her own aesthetic sense every time she wears them. She doesn’t know how to shop online, so she goes to clothing stores to choose every skirt she wants.

Since many Lolita skirts do not fit her body, she has to modify and sew the skirts she buys by hand, and then match them with corresponding bags, jewelry and shoes according to the color and material of the skirt.

Image source: Internet

A grocery store owner who has lived near Anfu Road for more than 10 years spoke up for her: "Since I moved here, I've seen her dress like this all the time," which also dispelled the rumors of hype. A person with a tragic past who still loves life has won the sympathy and respect of many netizens for the "Little Princess of Anfu Road."

03 Explore more business value

Although her fame was an accident, the "Little Princess of Anfulu" has been living her life quietly most of the time. However, she has become an Internet celebrity, a "traffic code" in people's eyes, and her life is bound to change. For example, she has to face the onlookers and paparazzi when she goes out, and she has to accept "interviews" from passers-by at any time.

With the attention from the outside world, the "Little Princess of Anfulu" seems to be trying to change the trajectory of her life.

The "Little Princess of Anfu Road" was invited to attend the 2022 Shanghai Fashion Week. Not only did she watch the show live, with a pigeon egg-sized diamond ring that was extremely eye-catching, she also walked onto the catwalk, wearing a pure white Lolita dress, confidently completing her first show in the fashion circle and becoming a popular figure in the spotlight.

Source: Xinmin Evening News

In January this year, the Mengzhilong City Life Center, located in the Shanghai business district, cooperated with the "Anfu Road Little Princess" to shoot a print advertisement, with the slogan "The Little Princess invites you to come and have dinner and watch a show together." In order to warm up the "City Bazaar" event of the mall, billboards of the "Anfu Road Little Princess" were hung all over the mall. She also attended the event to cut the ribbon, attracting a lot of attention.

Image source: Weibo

In addition, on TikTok, the account @都市独行者 has gained 172,000 followers and 2.617 million likes by posting videos of the "Little Princess of Anfulu" shopping. Its profile "Photography Assistant of the Little Princess of Anfulu" may indicate that the "Little Princess of Anfulu" does have a professional team to help her operate new media and connect with various commercial activities.

Image source: TikTok

However, once the "Little Princess of Anfulu" has been labeled as commercial, such as "making money" and "finally showing her true colors", she has been hit by backlash from the public opinion. For the "Little Princess of Anfulu", who is already over 50 years old, she needs to make more efforts to keep up with the pace of the Internet celebrity era. For her, who is "not short of money", the identity of "Internet celebrity" may not be a channel for monetization, but a tool to try more possibilities in life.

Author: Su Ziqiu

Source: WeChat public account "Internet Brand Official (ID: szwanba)"