Is there any certification required to sell children's clothing on Amazon? What are the tips for opening a store?

Basically all kinds of products are sold on Amazon's cross-border e-commerce platform. Children's clothing is one of the common product types. If Amazon merchants sell children's clothing on this platform, do they need to complete certification? The following content will introduce it to you.

Does Amazon need any certification to sell children's clothing?

Amazon US requires all children's toys and children's products to provide a Children's Product Certificate (CPC certificate for short). It is understood that CPC is similar to COC certificate. When children-related product categories are listed on Amazon US, including toys, baby products, etc., CPC certificates will be required, otherwise they will not be sold.

What are the tips for opening a store?

1. How to improve the conversion rate of traffic?

On the Amazon platform, traffic comes in. For example, you may use some very general keywords, and your volume will increase because the keywords you involve are very general, but your conversion rate is not high, which will result in your ranking not being very high; also, your transaction volume will not be very large. So I suggest you use some precise keywords.

Image optimization. Don’t underestimate images. You may think that just taking a few photos can meet Amazon’s requirements. But if you really do it, the clarity of the images can help you increase sales by about 15% to 20%, so images cannot be ignored.

2. What order effects will improving rankings have?

Competitive price. On Amazon, it doesn’t mean that I have to sell at a low price to win, and it doesn’t mean that low prices will definitely lead to high sales. There are too many examples above where they sell at very high prices, but the quality is very good, and they can definitely get a lot of orders every day. Therefore, competitive prices do not mean that you can engage in price wars and keep pushing prices down. This is not a long-term way to survive.

Everyone may pay attention to every ranking. When your ranking can rise from hundreds of thousands to tens of thousands, from tens of thousands to thousands, and from thousands to thousands, you can see that your daily order volume has a leap-forward growth. So, what determines our ranking? There are three main factors: product evaluation, product rating, and high conversion rate. These three points determine where the ranking can be. We can understand that the higher the ranking, the more traffic and business it can bring to you.

3. How to use the system to manage multiple accounts

Let's take a look at how big sellers manage Amazon alone. They mainly rely on a system, and all operations in the company are operated by this system. One of the biggest benefits of system management is that it can improve your work efficiency. For example, you have about four or five accounts on hand. If you upload products to these accounts separately, it takes 5 minutes for each product, so it takes 25 minutes for five accounts. But if you use the system to do it, you only need to do it once and upload it to each account. This is a question of efficiency.

Dear Amazon merchants, if you want to open a store on Amazon, you must meet certain conditions. Products such as children's clothing have higher requirements and need to complete some of the above certifications. I hope the above content will be helpful to all merchants.

Recommended reading:

What does Amazon sell on its cross-border e-commerce platform? How to choose products?

How to create Amazon keywords? What are the points to follow?

Can Amazon test images? How to complete the test?