Winning the championship of the monthly fan growth list, the cool supermodel has become the new benchmark of Xiaohongshu

By the end of 2022, the number of fans of bloggers on major platforms has soared. This article uses two bloggers on the Xiaohongshu fan increase list as typical cases to explore the traffic code of Xiaohongshu video content. Recommended for those who are interested in Xiaohongshu short video operations.

2022 has passed by quickly. In the last two months of the past year, what content trends did Xiaohongshu's content ecosystem present? Let's take a look at the list first:

It is worth noting that because in the statistics of fan growth in the past few months, the "appearance rate" of some bloggers was too high. In order to give everyone more templates to learn from, starting from this time, the Xiaohongshu fan growth list released by Kas will hide bloggers who have been on the list multiple times and will no longer display and analyze them specifically.

In general, the increase in followers in November was similar to that in the previous two months. One account (cross-dressing dark horse @氮菊) gained more than 400,000 followers, four accounts gained between 200,000 and 300,000 followers, and the remaining 15 accounts gained between 150,000 and 200,000 followers. The gap in the number of followers gained among different accounts on the list is narrowing, and competition is becoming increasingly fierce.

From the perspective of the types of accounts on the list, there are 7 categories including drama, food, cute kids, beauty, talent, pets, and cross-dressing. Among them, there are 9 bloggers on the drama/funny track, including @祝晓涵, @潘老佬, @丁郑美子, @欧文浩, @周周啊, @爆笑办公室, @阿黛丽厚本, @哦呼小闪闪, and @原始是叔叔先生, which ushered in the highlight moment of the whole year. Relatively speaking, the types of other accounts on the list are distributed evenly.

Kas observed that fashion blogger @神仙藤井树 had a small explosion in her account in November. After browsing her account, it was found that her video content was originally mainly about sharing good things, and on special occasions such as Double Eleven, it was undoubtedly favored by more fans.

Overall, the average data of works in November has increased by more than 50% compared with the past. Among them, several themes such as Amway, outfit sharing, and makeup recommendations have achieved very good results.

Little Red Book @Goddess Fujii Tree

Kas summarized the two secrets of her rapid increase in followers in November: First, she grasped the theme of "affordable but noble" to better satisfy fans' shopping desires. More obviously, the words "noble" and "graceful" appeared many times in the works released by the blogger in November, such as a video of "accessories sharing" with the title "Graceful but not expensive".

The main content of this video is to recommend simple and small accessories such as earrings. In addition to the normal explanation, the blogger will also insert his own matching videos to further highlight the beauty of the accessories and guide the audience to buy them. The video does not introduce the prices of each product, but the "price heroes" in the comment area will "cooperate" and the affordable prices have successfully played a role in "getting to the point".

As of now, the video has received 130,000 likes and 74,000 collections.

The second secret is that bloggers have a good grasp of the timing of the explosion of traffic on the shopping festival promotion platform, and launch fan lottery welfare activities at the right time to attract more new users and further help increase the number of fans of the account.

As time entered December, the most intuitive feeling that Kasi had from the fan growth list was the overall "soaring" trend of fans:

The first place is still the cross-dressing blogger @氮菊, who, after taking the lead last month, is far ahead with 697,900 new fans; the second place @丁郑美子 has also been on the list many times in the past year, but this time the increase of 505,800 fans is undoubtedly more surprising; the third place @林玉珊-33 also maintained her level of fan growth in December, gaining the attention of 450,900 new fans.

Among the remaining accounts, two bloggers gained more than 400,000 followers, eight accounts gained between 300,000 and 400,000 followers, and the remaining seven accounts gained more than 200,000 followers. Overall, the increase in followers in December was undoubtedly a "boost" for Xiaohongshu bloggers.

The types of accounts on the list still span across six categories, including drama, food, cute babies, beauty, pets, and cross-dressing. The drama track has 8 seats on the list, still maintaining a strong lead. It is worth noting that among the drama bloggers on the list this time, there are several new faces that have not been seen before:

@姜峰真的可怜 is not only handsome, but the variety of his voice also makes him more interesting as a drama/funny blogger. In December, a video of him talking with a guy in a milk tea shop made people laugh.

In the video, the guy No. 1, who was mocked by the blogger with a "green tea voice", was so angry that he had to make ten cups of "real beating lemon tea". The guy No. 2, who was loved by the blogger, was constantly encouraged and praised. The comparison made the desolation of the guy No. 1 more prominent. Currently, the video has 560,000 likes, and 17,000 people left "ridicule" and "sympathy" in the comment area.

Xiaohongshu@姜峰真的

@罗休休 plays multiple roles and returns to his student days. His work aims to recreate all kinds of youthful memories that make people "dip their toes on the ground", making fans laugh and reminisce at the same time; @派大星CJ interprets the romantic comedy of "working people" and "handsome president" through a series of works. The setting of "unlucky" Manager Wang also adds more color to the work.

Xiaohongshu@Luo Xiuxiu@Patrick Star CJ

In addition, the "Prince of Qatar" @皇室小饺子, who became famous because of the World Cup, attracted the attention of hundreds of thousands of people as soon as he entered Xiaohongshu, and his performance in December was also very eye-catching.

Next, Kas will conduct a more detailed analysis of several more representative accounts from the past two months.

1. @Oxidized Chrysanthemum's cross-dressing track has a new twist

If we talk about the biggest winner in the short video field at the end of 2022, Ka Si will definitely vote for @氮菊. On the Xiaohongshu platform alone, she has topped the fan growth list for two consecutive months, with a cumulative increase of 1.15W fans. This rate of increase in fans is quite impressive.

The reason why Oxygen Chrysanthemum became popular at such an astonishing speed is due to her series of videos called "Everything Can Be Wearable". Fishing nets, yoga mats, express cartons, black garbage bags... every strange thing can be turned into the most fashionable item on her. And because the style and character positioning of her videos are very similar to those of the top cross-dressing expert @陆仙人, this dark horse in the cross-dressing world is also called the "female version of Lu仙人" by netizens.

Little Red Book @Oxidized Chrysanthemum

In fact, @氮菊 has been working in the short video field for more than two years. Previously, she specialized in fashion reviews and recommendations, but unfortunately, she never made much of a splash. Until the success of this "contrasting cross-dressing" series, she finally found a path that suits her. By analyzing her path to fame, creators can also learn some tips from her:

First of all, her works show extreme contrast and imagination. Last September, a dress made from a red sack kicked off the "Everything is Wearable" series.

The stunning transformation, confident steps, and her bright smile attracted a large number of likes and comments from netizens. As of now, this video has received 249,000 likes and 19,000 collections on Xiaohongshu, and fans also left comments expressing their "uncontrollable" love in the comment section.

Little Red Book @Oxidized Chrysanthemum

In the following video, @氮菊 boldly asked the audience to specify items, and the sentence "You said I would look good in **" pushed the interactive enthusiasm of the entire network to a climax.

In a simple and down-to-earth rural background, a "disheveled and dirty" girl wore various seemingly "dirty" items to look like a runway show. The huge contrast before and after the transformation brought a strong visual impact to users, and the discussion about "what can stump her" quickly fermented on social networks.

In addition to the attractive contrast brought by cross-dressing, it is worth noting that many of her dressing styles hide her own little ideas, and her imaginative creativity is also her unique advantage that distinguishes her from other creators.

For example, the banana leaves torn into tassels added a wild beauty to her, the yoga mat was carefully concave into more three-dimensional and artistic patterns, and the down jacket that was complained about by the whole network was chosen to be rolled up with the sleeves wrapped around the front, transforming it into a fashionable tube top... and then matched with a background suitable for the clothes, making the whole shooting picture more advanced and more atmospheric.

Little Red Book @Oxidized Chrysanthemum

Secondly, when facing the camera, she exudes an undeniable confidence and charm.

@氮菊's agent once said in an interview with the media that in her opinion, in addition to 氮菊's own supermodel experience and temperament, the confidence and desire that she showed in front of the camera of "I want to shine" is her shining mark and is particularly attractive.

Frankly speaking, Oxygenated Chrysanthemum's appearance may not be the best in the field of short videos, but her confidence has increased her recognition and attracted increasingly discerning audiences to stop and watch.

2. @Xiaoshuai's big wolfhounds, who can resist a cool secret base?

As early as 2020, @小帅家的大狼狗者 had already become popular on the Internet. At that time, he was still considered a "serious" pet blogger.

The reason for posting the video in the first place was that the blogger was troubled by the strong demolition ability of his domestic Husky, so he had to upgrade the dogs' homes. Under such circumstances, Doghouse 1.0 was born and posted to the Internet by him.

Xiaohongshu@Xiaoshuai's big wolfhounds

Unexpectedly, this careful yet sloppy construction style caused a large number of complaints from netizens, which aroused the blogger's competitive spirit and made him never look back on the renovation plan of the doghouse. After four years of construction, the mansion has all the supporting facilities such as swimming pool, drying room, sun room, etc. The dogs even have their own exclusive playground.

The final form of the dog mansion has been upgraded to the Doghouse 126.0 version, which cost $4,935. Countless netizens were amazed: This is clearly my dream house!

Tik Tok @Xiaoshuai's Big Wolf Dogs

Perhaps it was this transformation that ignited the blogger's architectural dream. After the dog's mansion was completed, he devoted himself to the construction of his own secret base in February last year, and netizens were quite interested in the content.

The biggest goal of the new round of construction projects is to "avoid the wife and vent emotions": movie theaters, small study rooms, gaming rooms, and the most desired toilets for men after marriage... Under the strong execution of the blogger, these secret projects have come out one by one underground. The most incredible thing is the magical roads leading to each space: slides, wardrobe doors, floor tiles with hidden locks, you never know what kind of happy world is hidden behind the seemingly ordinary background.

Xiaohongshu@Xiaoshuai's big wolfhounds

Recently, the most popular content of the blogger is that a suspended electronic piano has been added to the toilet of the World Cup viewing room.

It is not only equipped with fully automatic lifting configuration, but also has a groove for placing iPad, which helps bloggers to squat, play piano and watch games at the same time. The various high-tech furniture in the video and the cool transitions during shooting have shocked and speechless fans. So far, the number of likes for this video has reached 930,000 and the number of collections has reached 300,000.

Xiaohongshu@Xiaoshuai's big wolfhounds

According to the fan-growing list in the last two months of 2022, it is not difficult to see that the video production of Xiaohongshu bloggers has become more and more popular. If creators want to have better development, they not only need good scripts and good stories, but also need to polish out better video quality and adopt more advanced shooting methods to convey good values ​​​​to fans.

How exciting will the stories on Xiaohongshu be in 2023? Let’s look forward to it together.

Author: Kas Data

Source: WeChat public account "Kas Data"