Operational upgrade: from P4 to P5
01 How to define Operation P5Last time we talked about operations upgrade: from intern to P4. I happen to be doing an operations promotion review in the factory recently, so I'd like to talk about the promotion from P4 to P5 while the iron is hot. What are our evaluation criteria for P5? If we define P4 as "basic executor". P5 can be called a "deep executor", or in colloquial terms, a "veteran". If we use points, lines, surfaces, and bodies to describe the work focused on by operations at different levels, P4 and P5 are both on the "points", but P5 is a larger and darker point. The specific standards are:
I assume that your team leader arranges your work reasonably and provides adequate guidance. Generally speaking, when P4 students are promoted to P5, they will still frequently encounter these two problems:
Let’s look at these two issues separately. 02 How to do target decomposition?Generally speaking, the goals your boss gives you are strongly related to your project. Why is goal breakdown important? Because often a goal cannot be directly intervened by our operational actions. It cannot be directly affected by our operational actions, and cannot directly reflect the differences in our operational actions through data changes. Target decomposition is a basic operational skill. Through specific logic, we break down the goals into indicators that can be directly intervened in our daily operational actions. This is the essence of goal decomposition. When talking about the basic principles of goal decomposition, we have to mention the MECE principle. MECE stands for Mutually Exclusive Collectively Exhaustive, which means "mutually independent and completely exhaustive" in Chinese. It means that for a major issue, it can be classified without overlap or omission, and it can effectively grasp the core of the problem and solve the problem. This principle completely matches the target decomposition logic. Generally speaking, target disassembly has the following two characteristics:
How to understand the diversity of splitting logic? For example. Suppose you are an e-commerce operation team, the goal of the entire team is GMV, and your amiable old leader has preliminarily broken down GMV: GMV=traffic×conversion rate×average order value . The arrangement given to you is to improve the overall "conversion rate" goal. So how do we break down the “conversion rate”? Direct answer:
At this point, you who have gone through nine years of compulsory education should have suddenly realized:
After you have operated like a tiger, you will find that:
Congratulations, at this point, you have completely learned to break down the indicators into your own operational actions. 03 How to quantify the results?Operations is a highly result-oriented job. As an operator, you must learn to present your work results to your boss objectively and accurately. I understand that students who are unable to measure their work results have two main problems:
How to solve these two problems? Break it apart and look. 1. How to identify the purpose of operation?All our operational actions must be based on a certain purpose. So logically speaking, "quantitative operational actions" is about how to set a goal after having a purpose. There are two main types of objectives used in operations. One is called "scale" and the other is called "efficiency".
To put it in a broader sense. In my previous article on "How do you understand the concept of operation", I mentioned that from the company's perspective, the goal of operation is: total user value = user scale × single user value. In this formula:
The overall situation will not deviate from the scope of "scale" and "efficiency". To put it simply. The formula I mentioned above: GMV=traffic×conversion rate×average order value. In this formula:
The overall concept will not deviate from the scope of "scale" and "efficiency". Therefore, the purpose of our operational actions can be carried out based on the two perspectives of "scale" and "efficiency", and then corresponded to quantitative goals. Clarify your purpose first. Reconfirm the target. Keep thinking, iterating, and verifying. Habits are formed naturally. 2. How do you measure your work results?Do you understand OKR? If we break down OKR, one is Objectives and the other is Key Results. I will not elaborate on the definition and usage of OKR here, there is a lot of information on the market to learn from. What we need to learn is the expression logic of OKR: first qualitatively describe the changes brought about by our work, and then quantitatively explain which data have specific changes in this work. Let me give you a simple example. If you have paid attention to the Government Work Report released by the country in March 2023, you will have a deeper understanding. An excerpt:
The qualitative statement is:
All quantitative explanations are to support the qualitative result that "the economy maintains recovery and development." Without this qualitative result, the overall data presentation would make people feel that they can't grasp the key points. Therefore, everyone can learn how to interpret their work results from the perspective of OKR. 04 ConclusionThe above is the definition of Operations P5 by major companies, as well as common issues that arise when Operations P4 is promoted. Generally speaking, if the speed is fast, the operation can be promoted from P4 to P5 within one year. The 10,000-hour rule also applies to operations jobs. Persist in in-depth thinking, execution, and review. The meaning emerges naturally. Author: Biluo, WeChat public account: Operational Meditations |
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