What is the difference between Amazon advertising portfolio and ad group? How to set up ad group?

When operating the Amazon platform, I believe that all merchants also know the importance of advertising, and that they can promote their products through advertising. Merchants also have many questions in the process of creating Amazon ads, such as what is the difference between Amazon ad combinations and ad groups?

What is the difference between Amazon ad portfolio and ad group?

In the same search, even if the same product is matched multiple times at the same time, it can only be displayed once in the same ad group. In addition, different groups are set up in the same advertising campaign. When one group uses up the advertising budget, the ads of other groups will also be suspended. It is important to emphasize here that the same matching method of keywords will compete with each other in the same ad of three different ad groups, and the one with the highest bid will get the most exposure.

How to set up Amazon ad groups?

After getting a preliminary understanding of Amazon ad groups, everyone will also ask how to set up Amazon ad groups in actual operations. Below we will start from ad groups and talk with everyone about the detailed process of setting them up. In terms of settings, enter the "Product Promotion" page in the seller platform control panel, set the advertising campaign budget, and then enter the ad group creation interface to target a group of related keywords and similar products. After the settings are completed, it is necessary to monitor the relevant data of the ad group. You can follow the steps below to create Amazon product promotion ads:

1. Access Product Promotion from the Seller Central dashboard;

2. Set a budget for your advertising campaign;

3. Create an ad group to target a group of products with similar keywords;

4. Monitor the progress of your advertising campaigns.

Ads will appear on product detail pages and search results. Buyers who click on your ads will be directed to the product detail page you promote, and you only need to pay for clicks on your ads. You can also download sales reports and conversion data to monitor ad exposure or display times, track click-through rates, view ad spending, and analyze sales cost ACoS.

After mastering the process of setting up ad groups, is it possible to find that the data collected is not ideal or the ad group name needs to be modified due to subsequent product changes? With the development of the platform, various operating procedures are becoming more and more perfect. It is certainly not difficult to solve the above problems.

Any advertising promotion plan can be adjusted according to the seller's strategy, and the name is no exception. If the seller needs to adjust the ad group name, just go to the campaign settings, find "Advertising campaign name" in the left column, and you will see the relevant information of the corresponding ad group on the right. You can modify the ad group name by directly changing the name.

Everyone should know the difference between Amazon advertising combinations and advertising groups. New Amazon sellers must persevere and constantly look for new operational ideas and techniques. The advertising effects of Amazon will continue to improve and become more and more significant based on each seller.

Recommended reading:

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