Can Shopee generate sales through natural traffic? How to generate sales quickly?

On Shopee, a lot of traffic within stores is natural traffic. The traffic obtained through promotion is relatively limited. Some merchants don’t believe in natural traffic. So some people ask if Shopee’s natural traffic can really generate orders? Let me give you a detailed introduction below.

Can Shopee generate sales through natural traffic?

able.

How to place an order quickly?

The first point, and the easiest one, is “new products”.

Think about it, there are so many players without a source of goods on Shopee now. Everyone has the same product, the same platform, and the same opportunity. After excluding a little luck cost, isn’t the only thing left the word "hard work"? In other words, if there is a store that is doing better than you, the biggest reason is hard work. The Shopee platform sets a limit of 1,000 new products for each store, but in practice, can you put 100 pieces a month? Think about whether you are a little careless about your store?

Of course, when I say this, someone will definitely criticize me:

You see, other people’s shops only have dozens of items, but they sell very well.

I can only say, look at how long their store has been open? They have continuously optimized their product layout, put products on the shelves and removed them, and continuously metabolized products with no traffic, and only then did they have the current product layout. So, they have suffered behind the scenes, you didn't see when they put the products on the shelves, you only saw the current shape of their store.

I have said before that product selection and testing should be carried out throughout the store. Testing means removing unacceptable products and keeping qualified ones. If your store has gone through multiple rounds of product selection and testing, and sales have increased, and the store's weight has increased, you can optimize the redundant products, delete them, and then specialize in a few dozen items.

But the premise of all this is to constantly select products and then launch new models for testing. If you can't even be diligent in launching new products, let alone making money.

Second, make good plans.

Don’t be fickle, be careful when choosing products on Shopee, especially don’t rush to complete the task that is designed to trap novices:

50 new products need to be added within five days, and then the operations manager will be contacted after completion.

How many newbies have been fooled by this task? Many newbies have no plan before opening a store, and their product layout is all based on impulse. So they panic when they see this task:

I haven’t decided what category to sell yet. How can I sell 50 pieces in 5 days?

Then they would rush to do it without caring about the product matching, just finishing the task as long as it looked good, for fear of missing the operations manager.

But doing so is basically the end of the road. Why? Let me tell you about Shopee's traffic mechanism.

Shopee's natural traffic, that is, the natural traffic given without an advertising system, is mainly divided into two parts, one is recommended traffic, and the other is search traffic. When a new product is put on the shelf, the first thing given is recommended traffic. The platform is also testing your store. If the response to the recommended traffic is good, then search traffic will be given. Then the dozens of products in the early stage are crucial. These products determine the response of your first wave of recommended traffic. If the first wave of recommended traffic is over, it will be difficult for your store to succeed. I often tell my students that you must grasp the early listing of products. After you put 5 products on the shelf, I will take a look to prevent your traffic from going astray. If there is a problem, correct it in time. If there is no problem, you can continue to put it on.

Extending from this point, we can know that changing store categories midway is a taboo. Your target traffic has already taken shape, and your customer base has already been finalized. If you suddenly change categories at this time, your recommended traffic will be very ugly.

Therefore, before opening a store, you must think about your store categories and make a product planning table. After you have done these, you can activate the store. This way, you can operate it smoothly and the platform will know what kind of traffic to recommend to you and what kind of customers to push.

The third point is to optimize product title listing and keywords.

This is actually very easy to understand. How does the Shopee platform determine who to push a product to? It is nothing more than using the keywords of the product and using algorithms to recommend it to target customers. The cultural atmosphere of each Shopee site is different, and the keywords in the social context are also different. When doing cross-border e-commerce, you must not use the mainland's social context thinking to do it. Understanding the use of keywords on the platform in detail should be your homework before you open a store.

Shopee can definitely make orders through natural traffic, but the number of orders may not be satisfactory, so it is best to use advertising and other promotional methods to obtain more traffic, so that the number of orders can meet the demand, and the store can slowly grow and develop.

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