Regarding the operation of Xiaohongshu, how to do a good job in account creation

"The key to operating Xiaohongshu is to maintain and create an account." In the fiercely competitive Xiaohongshu platform, how can an account stand out? Maintaining and creating an account is an important first step. The correct operation method can lay a solid foundation for the development of the account and open the door to successful operation.

Recently, I have encountered some problems about maintaining accounts on many self-media platforms, which are basically concentrated on WeChat, Douyin, and Xiaohongshu.

Compared to WeChat, I feel that the rules and regulations of some accounts on platforms like Xiaohongshu are not that strict. Basically, as long as the operation is excessive and the marketing traces are very serious, it will not be a big deal.

Here are some tips on how to maintain an account on Xiaohongshu that I have sorted out online. You can refer to them if you need them:

Account Registration:

Register with your mobile phone number and bind your mobile phone number, but avoid using promotional names to avoid traffic restrictions. Or use third-party platforms such as WeChat to log in and register. (This also requires binding your mobile phone number, and it is not recommended to register directly in this way)

Account Settings:

1. Choose a name (the name must be attractive and related to the matrix you want to do. Do not use a WeChat account or other promotional names (which will limit traffic).

2. Age setting: Set the age of your Xiaohongshu account according to the middle segment of your target group.

3. Profile editing: You don’t need to edit your signature and other profile information one week in advance. It is equivalent to a new registered user of Xiaohongshu who is interested in taking a look.

4. Binding information: Binding of real-name information and other information will be done 1-2 weeks later. Not binding upon registration does not conform to the behavior trajectory of new users.

5. Avatar setting: Use a cartoon or real-life avatar, or a distinctive and attractive picture as the avatar. Generally, beautiful real-life or comic avatars are the most popular.

Account maintenance behavior:

1. 5 authoritative platform accounts and 10 big V blogger accounts that can determine the target trend.

2. Watching notes: For text and pictures, please stay on the screen for more than 30 seconds; for videos, please wait until the first video is finished before watching the next one.

3. Comment and like: You can comment and collect good videos or videos that interest you, but avoid liking and commenting on every video. And if the comments are meaningful, it is best if the blogger can reply to you. Comments like "Wow, great", "Really good", "Great" are meaningless.

4. Time arrangement: 1-2 hours a day, divided into 2 or more times, between 12:00-14:00 in the afternoon. If you have time after 18:00 in the afternoon, you can watch it for about 10 minutes, which is in line with the normal user behavior trajectory.

5. Check nearby note recommendations every day. Real people have real addresses.

6. The account maintenance will last for 1-2 weeks until 60% of the recommendations on Xiaohongshu are related to your industry, which means your account maintenance is successful.

Successfully complete personal information:

1. During the account maintenance period, we need to start thinking about what kind of content this account will have. We should start to complete the personal information as detailed as possible.

2. Nickname and profile: Please choose your nickname carefully, as it can only be changed once every seven days. Complete your profile information and personal introduction, and be flexible, current and attractive.

3. During the account maintenance period, you cannot leave any contact information, including WeChat account, public account, Weibo account, email, link or any other promotional information.

4. Fill in other personal information as much as possible. The more complete the better.

Publishing Operations:

1. Improve the level of "Little Red Book": Little Red Book has its own level system. The higher the account level, the higher the priority of the notes posted will be for review, and the content has a greater chance of being recommended. On the "Me" page, click on the avatar to see the growth system page. Completing the corresponding tasks will upgrade the level of "Little Red Potato"; the higher the level, the higher the weight.

2. Interaction with a small account: Prepare a small account. If time is tight, you can stop posting on the small account and focus on daily interaction (account maintenance). If the main account is restricted, the small account can take over at any time.

3. Keep the habit of maintaining an account: Don’t think that maintaining an account is something you do in the first week or half a month of your new account. If you want your account to have a high weight and want to realize a higher amount of cash on Xiaohongshu, maintaining an account is a daily routine operation.

4. Posting frequency: It is best to post every day in the first month. If this is not possible, at least post every day in the first week, and then every two days thereafter. Maintain high-frequency and high-quality output.

5. Try to increase your basic data: send your notes to your friends and groups to get more exposure and likes.

6. Create a matrix account: If you have spare time, you must create a matrix account. Purpose: to expand our traffic pool and reduce the risk of a single account. If an account is misjudged, our loss will be very large.

Continue to do these operations well and don't do marketing frequently on a daily basis, and there will basically be no problems.