How to optimize Shopify product titles? What should you pay attention to?

There are many cross-border e-commerce platforms and many ways to play. Some friends choose to build an independent website by themselves. The Shopify independent website has been operating for some time, but it has encountered some difficult to solve situations. I would like to ask if you know how to optimize the Shopify product title?

1. Importance of Product Title – (Page Title):

The product title (page title) is the overall summary of the products we sell. It is the most intuitive way for consumers to identify whether it is the product they need at first glance. In the search engine (SERP), the page title also appears in a very eye-catching title form. The product title is almost the only criterion for users to decide whether to click and view the corresponding product page. (Although there will be basic product descriptions and other information below the Page Title, many consumers basically ignore those parts).

In addition, search engines will compare the product title with our product page content to determine whether the product page title matches the product content.

2. Product title (page title) writing optimization requirements:

Product title length: The number of characters in the title should not exceed 70, because most search engines will shorten longer titles. A title that cannot be fully displayed is obviously of little significance to our SEO optimization, no matter how good it is.

Product title content: You can consider several aspects, such as what is the product? Product materials? Product purpose? User group? Product brand? Product use place? Product size, color, weight, etc.?

Product keywords: Try to use long-tail keywords. The so-called long-tail keywords refer to non-target keywords but related to the target keywords that can also bring search traffic. Okay, it's a bit difficult to understand. Let's take an example. For example, if you sell phone cases, then Phone case is the core keyword. At this time, if the keyword is set to black Silica gel phone case for iphone X, it is obviously more targeted. This is a long-tail word derived from the keyword Phone case.

In addition, the keywords in the Product Title should be combined with the product content, and should not be simply listed repeatedly. At the same time, it should be noted that the importance of keywords is closely related to their position: that is, the keyword on the left of the Product Title is the most important, the second one is the second, and so on.

Make sure the title is readable: After all, the product title is ultimately written for consumers, and the most important thing should be the user experience. This is something that Dropshipping sellers must pay attention to, because many times sellers import products from AliExpress or Oberlo, and some product titles are not easy to understand and have poor readability, so we need to organize them into readable content.

Regardless of the product, a concise, descriptive and focused product title will always be favored by search engines and consumers. At the same time, remember that even similar products must not be written with exactly the same name, even if they only differ in color or weight and other variables.

Recommended reading:

Is Shopify suitable for me? Are there any advantages to doing Shopify?

Is Shopify an independent website or a platform? How to change the operational thinking?

How to promote Shopify independent station? Recommend these five methods to you