5 safe and reliable ways to attract traffic from Xiaohongshu

As a content-driven social platform, Xiaohongshu provides merchants with abundant opportunities to attract customers. However, due to platform rules, many merchants face challenges in actual operation. This article shares five safe and reliable Xiaohongshu traffic methods to help merchants effectively attract target customers and improve conversion rates.

Many offline merchants or service businesses pay close attention to Xiaohongshu and want to attract customers through it. However, due to too many restrictions on the platform, most merchants have not been able to run a complete traffic and customer acquisition chain. Today, I will share with you some safe and reliable traffic methods.

1. Using the KOS Matrix

If you want to achieve the goal of high customer conversion rate on Xiaohongshu, you still need to carefully screen and market the platform population. "How can brands reach users who have strong consumption demand for brands?" The first step to obtain accurate customer information is that merchants can segment customer attraction channels through KOS matrix accounts!

Crowd refinement is achieved through the KOS matrix.

KOS (Key Opinion Sales) refers to strong content creators with professional sales capabilities and a large amount of vertical industry and brand knowledge reserves. They are generally divided into brand-owned KOS (brand counter staff, counter sales) and "non-brand-owned KOS" (live streaming bloggers).

By building a KOS content matrix and linking professional accounts, brands can not only segment the population, but also establish trust with users through account location, strengthen the brand product promotion effect, and guide user consumption. If you want to do a good job of brand promotion, in addition to using the top influencers we know to lead the promotion, it is important to have momentum builders in marketing!

For example, the car brand Ideal Auto not only outputs its brand value and brand story by establishing a professional Blue V account, but also cooperates with excellent offline store sales to build a KOS matrix account on Xiaohongshu. Through regional kos accounts such as "Jinan Ideal" and "Kunming Ideal", it directly and accurately locates local fans who have car purchase needs based on regional locations.

Building a KOS account can not only obtain some natural traffic with low risk, but also build a bridge of communication between brands and consumers through "ordinary professional identity". Through this part of KOS with a small number of fans, the restrictions on advertising promotion on the platform can be reduced, and more realistic evaluation and recommendations about products or brand services can be delivered to users. At the same time, business information related to brand products can also be introduced, such as brand value, usage instructions, professional knowledge, etc.

After setting up a KOS account, merchants can also use the focus function to conduct precise delivery. Focus supports online binding of KOS Xiaohongshu accounts. There are generally two ways to bind: corporate employee account and personal account authorization mode. The former account belongs to the company and cannot be unbound, while the latter can be unbound at any time.)

In this way, enterprises can also invest in and heat up KOS notes, and brands or agents can also view recent KOS notes on the PC at any time. It is more accurate than amateur notes in terms of traffic investment, and long-term investment is also more convenient

2. Private Message

Merchants can use Juguang to open the automatic reply function for private messages of professional accounts. When the consumption is 1,000 yuan, the automatic reply function can be opened, and the consumption must be continued for 3 days before the automatic reply function can be reported through the background. After obtaining the whitelist, the brand cannot stop consumption at will, because once the consumption is not continued, the platform may withdraw the whitelist at any time

3. Use the store’s “Quick Order” function on the conversation page

Now the private message exemption is gone. If the customer is attracted by natural traffic, he will not be able to see the consultation component in our professional account window. Therefore, if there is a professional account with a store, we can send a "Quick Order" widget to let the customer fill in his own shipping information, and then we will add the customer based on the shipping information.

4. Guide to Assistant Trumpet

In addition to backstage guidance, we can also attract traffic by pinning the "assistant trumpet" in the comment area, or leaving the contact information in the background of the homepage. Merchants here need to note that the account profile part cannot be @assistant trumpet to attract traffic, because the risk of system monitoring and blocking is very high, so attracting traffic through the comment area and then pinning the assistant trumpet to the top of the traffic note will better avoid the risk of platform blocking. It is much more convenient to put the contact information in the background of the homepage. By pinning a note to tell users that WeChat is in the background of the homepage, it can also clearly attract traffic.

5. Focus on paid gameplay! Get both free and paid traffic!

All free ways to play on Xiaohongshu are not absolutely safe. When an account's traffic-generating effect explodes, it is also the time for this account to be scrapped.

Therefore, if you don’t pay, you can only do it one account at a time, and the ceiling is relatively low. However, if you want to break through the bottleneck and amplify the drainage effect, it is recommended to use Xiaohongshu’s paid spotlight gameplay, which will not incur any risks, and the customer order is not as expensive as you think. The specific process is as follows

1. Note preparation: There is uncertainty in the flow of a single note, so prepare 3-5 notes
2. Information flow - test: Information flow - do crowd targeting, run the same crowd targeting for 3 days, which data end feedback is the most authentic, as the seed note
3. Information flow-optimization: optimization and adjustment, click-through rate; interaction as the goal-information flow
4. Information flow - harvest: immediate consultation button, synchronously add search terms, run customer consultation, report private message and send traffic for 3 days

Of course, Xiaohongshu’s customer acquisition strategy is inseparable from good content, so this goes back to the first point of creating explosive articles! A wedding photography brand realized the popularity of Xiaohongshu among young brides, and after paying us for consultation, they decided to carry out customer acquisition operations on the platform. We developed a series of operation strategies for them:

1. Imitating a popular post: The brand dug up a popular post on Xiaohongshu about how to choose a wedding photographer, imitated its content and format, and combined it with its own brand characteristics to create

They shared practical experiences and suggestions on how to choose a suitable wedding photographer, how to plan a shooting location, and how to choose a style and style. These contents received enthusiastic responses from Xiaohongshu users, and the posts received a large number of likes and comments.

2. Create an account matrix: In order to further expand its influence, the brand created multiple wedding photography-related accounts, covering different styles and target audiences. They regularly posted content such as professional photographers’ works, real bride photos and wedding dress matching guides on each account, attracting more attention and actively interacting with users.

3. Occupy category space: In response to the competition in the wedding photography category on Xiaohongshu, the brand increased the frequency and quantity of content output. They published more special posts, such as wedding shopping guides, wedding planning and wedding dress matching, to occupy category space and improve their professionalism and authority in the eyes of users.

4. Quick response: Many users inquire about the specific process and conditions through private messages. The company uses the principle of 5-minute contact to quickly respond and provide further consultation. Through this operation strategy, the company successfully converted many potential customers.

Through the implementation of the above strategies, the wedding photography brand has achieved significant customer acquisition results on Xiaohongshu. Through brand display and content sharing, they have attracted a large number of target audiences and successfully converted many potential customers.

Of course, the above methodology is relatively easy to understand. In actual operation, we also need to understand the various rules and restrictions of the Xiaohongshu platform. This is very important! ! Blind operation will only cause the system to block and restrict your account. The key is to produce content that users find useful! The above methodology needs to be adjusted and optimized according to the specific category and actual operation situation. At the same time, it needs to be combined with other promotion channels and strategies to create a comprehensive customer acquisition system to achieve better results.