What does an Amazon operations specialist do? Is it easy?

Nowadays, there are more and more merchants engaged in cross-border e-commerce. As the world's best-developed cross-border e-commerce platform, Amazon has many merchants opening stores here. Many netizens want to work as Amazon operations specialists. What does an Amazon operations specialist do?

What does an Amazon Operations Specialist do?

1. Before the product is put on the shelves, the most important thing is to select products and optimize the product titles, pictures, and reviews. When selecting products, you should also analyze them based on market data and competing products. These tasks are mainly to lay a good foundation for the product so that it can get better exposure and traffic after it is put on the shelves, and at the same time promote conversions. These are all very important basic work.

2. After the product is launched, the operation specialist will start to formulate product promotion plans, reviews, promotions and other arrangements to make the product more exposed and sell more. The operation of this stage should also be carried out in steps, for example, the product should be shipped exclusively for FBA first; after the advertisement is placed, the effect of CPC advertisement should be observed, and then adjustments and optimizations should be made to control the cost and effect.

3. After the product is sold, the operations specialist will start to analyze the sales volume, sales amount and other data to see how the average order value is. If it is relatively low, see how to increase the average order value. If there are negative reviews, the customer service staff will also follow up on the negative reviews and disputes, so that each product can be better handled. After that, the listing should be optimized according to the traffic, conversion rate, etc. to better attract traffic and obtain more traffic and sales.

Is it easy to be an Amazon operations specialist?

In fact, it is not easy to do business in any industry, and the same is true for Amazon operations specialists. Because operations specialists need to analyze and compare data from every aspect of the store, understand the current status of the store and products, and continuously optimize to achieve better results. Especially before the season change and activities, the workload will be greater. The most important thing is to have foresight and data control, as well as a complete data mindset, in order to operate the store well.

What is the prospect of Amazon operations specialist?

Generally speaking, the prospects for Amazon operations specialists are relatively good, because more and more people are doing cross-border e-commerce on Amazon, so the demand for this position is also increasing. If you go deeper, you can become a senior operations specialist, and even if you do operations on other platforms in the future, you will have a good foundation, so if you want to do it, you can learn it.

Amazon operation specialists have relatively high requirements for personnel, so the most important thing for everyone is to decide whether to enter this industry based on their actual situation. Only after in-depth study can you better grasp the skills of Amazon operations and bring better efficiency to the store.

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