Why are Amazon's new product ads not getting exposure? How can I increase exposure?

After some sellers put their products on Amazon, they want to quickly gain traffic through advertising because they are new products. However, they find that there is not much exposure after the advertisement is put on. So why is this Amazon new product advertisement not exposed?

There may be several reasons:

1. The ad has been running for too short a time and has not yet accumulated enough exposure;

2. The ad bid is too low and the ranking is too low;

3. The keyword settings are not good enough, and the keywords and ads do not match;

4. The listing is not well optimized. The title, description, and pictures are not optimized enough, and the weight given by Amazon A9 algorithm is very low;

5. The product is not very popular and the number of buyers searching for it is not large.

In view of the above reasons, we can take the following measures to solve them:

1. You can let the ad run for a while and then look at the data. Or you can create a new ad plan. Sometimes, even if the ad is exactly the same, the effect may be different;

2. Increase the ad bid. It is recommended not to be lower than the suggested price given by Amazon;

3. Analyze the keywords you set before, extract the ones with higher popularity and reorganize them to try again;

4. Optimize the listing to make the title, description and pictures more attractive, and also layout different product-related keywords in the copy;

5. When selecting products, it is best to do sufficient research and avoid choosing products that are too niche.

How to do Amazon advertising well?

1. Advertising is not suitable for all products

Every seller’s store has many products, some products have high profits, some products have low profits, some products have low sales volume and high profits, some are just needed by the public, and some are only suitable for a few people. Different products for advertising and different operation times also need to be selected and positioned; generally, products with low unit prices, unpopular, and suitable for a few people are not suitable for advertising, while the public’s profits only require this product to be done well, helping us gain more market share and stabilize our own advantages in the competition.

2. Combining manual and automatic advertising

Some sellers like to launch some keywords frantically. Although this kind of keyword can quickly improve the ranking of our products, it often leads to high advertising costs, and the input and output are not cost-effective, so our sellers need to do their best.

Automatic advertising is more compatible with Amazon link traffic recommendations, and it is easier to form the same type of product associations. According to the data of most sellers, the conversion of automatic advertising is generally more cost-effective; therefore, it is recommended that we combine automatic advertising with automatic advertising when placing advertisements, and the data should be adjusted in time and optimized accordingly.

3. When advertising on the site, monitor data changes from time to time and make adjustments to optimize products

There is another saying among sellers: If advertising is not optimized, investment is in vain. Some buyers’ products are not optimized and they just want to advertise. Can they blame others for not transforming the products? In terms of advertising, they may not be familiar with the products and the listing optimization may be biased, but with the progress of our advertising, changes in data, and targeted analysis, we can optimize our listing based on advertising, and the listing display will be more accurate.

4. The advertisements on the site continue to focus on ACOS data

Advertising is an investment cost. It is acceptable to have a high ACOS data for a short period of time, but it cannot always be like this. The lower the ACOS data, the better. This is what we need. If our ACOS data is always relatively high, we need to pause our advertising to find out the reason, whether it is due to our product reasons or our optimization and advertising selection problems. (ACOS is the ratio of advertising costs to profits)

The ad bid is too low and is not displayed in the upper part of the search page. Foreigners are very lazy and may only look at the top few products. Or, to a large extent, the top few products are already very much to their liking, so they place an order directly.

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