Amazon Australia opens for new sellers

Amazon Global Selling announced that new sellers are now allowed to enter Amazon Australia.

According to reports, in Australia, the Internet penetration rate and e-commerce penetration rate are 96.2% and 74% respectively. In 2023, Australia's e-commerce revenue will exceed US$36.8 billion, with a compound annual growth rate of 9.7%. It is expected that by 2033, Australian consumers' online shopping expenditure will account for 1/3 of their total expenditure.

Currently, Amazon Australia is the e-commerce website with the highest number of monthly unique visitors in Australia. In addition, Amazon is also continuously increasing its investment in Australia. For example, in August this year, Amazon announced that it had begun to build another operation center in Australia to further expand its logistics network system. As of now, there are 7 major Amazon FBA operation centers in Australia.

Amazon Global Selling said that Australia has similar culture and lifestyle to Europe and America, such as love of sports, DIY, and high-tech products. Therefore, the hot-selling products on the Australian site and the European and American sites are basically the same, including consumer electronics, home furnishings, beauty and personal care products, etc. Sellers on mature European and American sites can "synchronize" their products to Australia with one click.

Australia and New Zealand also have similar cultures. Through Amazon's New Zealand export program, you can easily expand your reach by 20% without paying any extra fees, thereby increasing sales overall.

Since Australia is located in the southern hemisphere, which is opposite to Europe and the United States, seasonal products can easily be sold all year round without worrying about unsalable products. The following is the list of hot-selling products on Amazon Australia:

It is worth noting that Amazon Australia has lower operating costs. Compared with mature sites in Europe and the United States, the Australian site's FBA delivery fees are reduced by up to 16%, and free warehouse upgrades and expansions are also available. Sellers can also simplify logistics operations and save storage costs through Amazon SEND, the new site's first-leg logistics consolidation plan, and Amazon Logistics' new product warehousing discount plan.

At the same time, compared with mature sites, the commission of the Australian site is generally 3% lower. For products with a total sales price equal to or less than 20 Australian dollars, Amazon Australia will also reduce the sales commission percentage of the "Beauty and Cosmetics", "Mother and Baby", "Personal Health", "Food" and "Pet" categories to 7% or 8%.

To help new sellers sell, Amazon also offers multiple benefits, including shared monthly rent and one-on-one guidance from account managers. For Australia, the Middle East, and Singapore, sellers share a monthly rent of up to $39.99 per month. Sellers who sign up and launch on the Australian site will also receive one-on-one Amazon guidance from account managers, including but not limited to product selection, advertising, operations, and logistics guidance. This benefit will last until the end of 2024.