Foreign copywriting is getting more and more crazy!

This article will take you to appreciate the creative storm of foreign copywriting. From street advertising to brand wars, each advertisement is an explosion of thinking. I hope that reading these crazy and exquisite copywriting cases will be inspiring and helpful to you.

In this era of social media, it is really not easy for advertisements to attract attention. You can swipe away advertisements on your mobile phone with your eyes closed, and advertisements on the roadside will be ignored because you are looking at your phone. This is true in China and abroad. Therefore, copywriters are forced to become more and more crazy. For example, some foreign street advertisements I have seen recently are more wild than the other.

01

This is an outdoor advertisement that was recently released in Slovenia. The client said that our budget is limited and we can only book 50 billboards. We hope that the advertisement can go viral, and it would be best if it can be so popular that Chinese netizens on the other side of the world can see it.

Copywriter: SHIT!

Customer: Why are you still swearing?

Copywriter: No, this is the copywriter.

Look carefully and there is a line of small print below:

INAPPROPRIATE (inappropriate) means "Have you had difficulty with your bowel movements?" Please call. This is an advertisement about the prevention and treatment of colon cancer.

02

Denver Water wants to teach everyone to save water and promote the virtue of thriftiness. To this end, they spent a lot of money to buy the most expensive billboard in the city center to warn everyone not to waste...

Because the remaining budget is limited, the copywriter said that the only way to save money is to cut costs in the production process.

⊙ Copywriting: Why throw away an old billboard when you can reuse it? Extravagance is out

03

The most advanced business wars are often presented in the most unpretentious way. For example, the British mineral water brand Cannot Water also wanted to take advantage of the popularity of Wimbledon, but Wimbledon had already reached a strategic partnership with Evian Water. So Cannot Water warned Wimbledon that it "had fallen into a toxic relationship."

⊙ Copywriting: Hey Wimbledon! You have fallen into a toxic relationship

Cano Water is a staunch "anti-plasticist" and has long adopted sustainable alternative materials, so the point of their diss is Evian's plastic bottles. The Wimbledon Tennis Open has always been known for supporting sustainable development, but their official beverage sponsor Evian, which has cooperated for 15 years, produces 250,000 disposable plastic bottles every year during the tournament. Cano Water urged Wimbledon to turn back as soon as possible and get rid of this "toxic relationship", and sighed for Evian: What a vicious business war!

04

What you think of business war: competition in R&D, talent, and capital.

Real-life business wars: using billboards to attack rivals.

South Australia in Australia is a state with strong self-esteem. There are two very famous pie companies here, Balfours Pie and Vili's Pie. Balfours was recently acquired by a pie giant in another state. This caused an uproar in South Australia. Media across the state were reporting on it. The citizens were outraged and condemned this act of treason. At this time, the old rival Vili's Pie did not forget to make up the loss and put up a billboard.

⊙ Copywriting: We also sell out every day, but in a better way

Vili's Pies is a way of reminding everyone that there is an iconic pie brand in South Australia, and it also gives a sly veil to its competitors - our pies sell out every day, but we didn't sell the company outright like you did.

05

A beauty salon in Nicaragua wanted to promote their "eyelash beauty" products, with the selling points being beautiful long eyelashes and low prices. Party A said it didn't know how to reflect these two points.

The copywriter stared at the eyelashes and the price tag and thought for a while and said, "Can't you just put a price tag on the price?" Party A: "What about the eyelashes?" Copywriter: "Can't you just put a price tag on the eyelashes?"

⊙ Copywriting: The price of new eyelashes will open your eyes

Putting up two price tags, on the one hand it looks like long eyelashes standing up behind wide-open eyes, and on the other hand the price tags also correspond to the heart-moving prices. Tell me, isn’t that wonderful?

06

The Netflix version of "The Three-Body Problem" is currently on the air. Due to a large number of adaptations and some areas that make people complain, it is nicknamed "Three Rest" by many people. It is said that due to "technical" reasons, all the videos praising this drama on Bilibili have disappeared. We will not discuss the plot, but the promotional posters of the TV series are really eye-catching.

Because in the plot the humans on Earth are called "bugs" by the more advanced Trisolarian civilization, and the film mentions more than once that humans cannot understand the Trisolarians just like bugs cannot understand humans. Many unknowns will surprise us. In order to express this "surprise", this set of promotional posters directly uses cockroaches as the protagonists. Cockroaches are cockroaches, and we don't have to be so high-definition. Let us remember this advertising company, which is BBDO from Colombia.

⊙ Copywriting: In the universe you are like them, a bug

⊙ Copywriting: Are they disgusting to you? Calm down, you are a bug

⊙ Copywriting: When you are on a plane, you are like them, you are a bug

⊙ Copywriting: Looking down from above, you are one of them

Author: Kuang Thirteen

WeChat public account: Free shipping (ID: kol100)