The whole process of product selection for new Amazon sellers, hand-in-hand teaching you how to select products

In the e-commerce industry, how to effectively select products has become a major challenge for novice sellers. This article will introduce you in detail the entire process of product selection for novice Amazon sellers from aspects such as market research, product positioning, competition analysis, and product procurement.

First of all, market research is the first step in product selection. New sellers should have a comprehensive understanding of the market and grasp the current popular products and trends. You can obtain market dynamics by browsing the best-selling product rankings on Amazon, studying user reviews and needs, and paying attention to social media and industry information.

Through these channels, novice sellers can obtain information about product popularity, price range, and competition.

Secondly, product positioning is the core of product selection. Based on market research, novice sellers need to determine their target user groups and clarify the product positioning. This includes product features, price range, brand image, etc.

The accuracy of positioning will determine the competitiveness and user acceptance of the product in the market. Therefore, novice sellers need to fully understand the needs and preferences of target users in order to provide them with valuable products.

Next, competition analysis is an important part of product selection. New sellers should conduct a detailed study of the competition of similar products. You can search for keywords, check the sales, pricing strategies and user reviews of competing products, and understand their advantages and disadvantages.

At the same time, you can also observe your competitors’ marketing methods and promotional activities, learn from their successful experiences and find your own differentiated competitive strategy. Competitive analysis helps novice sellers better position their products and stand out from many competitors.

Finally, product procurement is a key step in product selection. Novice sellers need to choose reliable suppliers and ensure product quality and supply stability. They can communicate and cooperate with suppliers and sign contracts to ensure the rights and interests of both parties.

In addition, the planning of stocking quantity and cycle also needs to take into account sales expectations and logistics delivery time. Novice sellers can also increase sales by purchasing a variety of goods to meet the needs of different users.

In summary, the entire process of product selection for novice Amazon sellers includes market research, product positioning, competition analysis, and product procurement.