If you understand the money-making logic of advertising, you can make money!

This article introduces how to find money-making opportunities by analyzing advertisements and the money-making logic behind them. It also teaches methods and ideas based on personal experience. It is recommended for students who want to find opportunities through advertisements.

Hello, fellow villagers. I am the village chief.

The vast majority of people feel uncomfortable seeing others advertising on WeChat Moments, public accounts, and other channels.

The first is that the time, place, and method of posting your advertisements are wrong. For example, users don’t mind if Taobao is full of advertisements, and users don’t mind if the streets are full of advertisements.

But when you are watching videos on iQiyi, Tencent, or Douyin, and you are asked to watch advertisements, you will feel annoyed.

The second is that the content you post does not meet the inner needs of some people and their standards for judging good and bad.

For example, when we post advertisements on official accounts, WeChat Moments, and social groups, some people feel disturbed, unfollow us, or block us.

Some users think it is exactly what they want and buy it.

Everyone hates being marketed to, and everyone has the right to express their dissatisfaction with advertising.

But today I want to discuss with you how to find opportunities to make money from advertising.

01 What did you see

I often say this to my team: Many times, it doesn’t matter whether you have done it or not, the key is what you see.

Let me give you two examples here to explain this sentence.

1. Seize the opportunity to show you

After graduating from university, I joined a domestic high-end kitchen appliance brand and worked directly at the headquarters.

During that year, although I was in charge of community operations, I was at the headquarters.

So I had the opportunity to participate in various core meetings on products, brands, markets, etc. held at the headquarters.

I learned about the various processes of employee management, recruitment, and assessment in a large company.

I have the opportunity to travel across the country to visit stores, attend regional meetings, and participate in product launch events.

For example, we held a new product launch at the Mercedes-Benz Center in Shanghai. Although I was not the planner, I participated in the entire process from the project initiation, from the small cards for the meeting to what the workers ate and what was transported. I was involved in everything.

So when I later started my own business and hosted large conferences with three to five thousand people, I was able to take care of all the details by myself.

2. Watch it 1,000 times and you’ll get it

When we later started our business in e-commerce and tools, our team only had about 30 to 50 people.

But not everyone is a supervisor or manager, and most operators are basic executors.

It is unrealistic to ask everyone to plan methods and operate a project.

But for every project, every product, and every event, I will bring two assistants to participate.

For example, when doing e-commerce, I asked them to download thirty to fifty apps from other companies and check out what activities they were doing and what products they were choosing every day.

After six months or a year of training, they may not have done customer service, event planning, or product selection.

But because she has participated in more meetings, listened to more sharing from classmates in investment promotion, and read more apps from peers, she will know when you assign her tasks.

The core reason is that she has seen and heard a lot. Although she has not done it, the fact is that she has experienced all the projects from beginning to end.

One of the core reasons why many company bosses' assistants, secretaries, and management trainees can quickly become the heads of a branch, a project, or a department is that they see enough things, have enough vision, opportunities, and processes.

So many times, it’s not about what you do, but what you see.

02 How to find money-making opportunities through advertising

So how does this sentence relate to making money?

1. What is the most frequent advertisement recently?

Many people have always wanted to find new directions and explore what is the most profitable and popular thing in the market.

So everyone, just pay attention to what advertisements you often see recently.

Whether it is offline advertising signs or online media, video platforms, communities, or circles of friends.

For example, web3.0, digital humans, short videos, live streaming, personal IP, and cross-border e-commerce have been very popular in recent years. Then you have to start thinking about what opportunities there are in this industry and why they are all advertising.

For example, Lao Xie, the founder of Gongkaojia, found the opportunity to start a business in Douyin data after seeing an advertisement.

Because for a while, he found that almost everyone around him, all the media, all the channels, and all the businesses were talking about TikTok, and the advertisements were everywhere.

So he started to study why TikTok was so popular and what were the ways to make money. He listed them one by one and finally chose the TikTok data track.

2. What ads are being posted by people you follow?

How to understand a person's movements?

How do you know what the big guys you recognize are paying attention to recently?

Then you can check out his Moments and Weibo updates to see what he has been talking about recently, what advertisements he has posted, and what activities he has participated in.

You have to think about why others, who are better and richer than you, would post this advertisement.

Is it a project he invested in? Or a product he is working on? Or a product his friend is working on?

You can tell a lot from an advertisement posted by someone else.

It looks like an advertisement, but it actually reveals a lot of business opportunities.

03 What is the money-making logic behind this advertisement?

1. Information provided by advertisements

I am a person who particularly likes to watch advertisements. When I am browsing Douyin and official accounts, if I come across good advertising content, I will take screenshots and collect them at any time.

Especially for TikTok, every line of copy and every picture in a piece of high-quality advertising material takes time and effort to create, and is tested by the advertising team with real money.

For a while, drama-themed ads were very popular, which shows that this type of ad has a good conversion effect.

So I also started to place this kind of plot-based ads, and sure enough, the app download effect it brought was surprisingly good.

Also on Douyin, I can often see various new Internet products, which are the information brought to me by advertisements.

2. Why did he post this ad?

The last time I posted an advertisement on a public account, someone reported me and I felt helpless.

But I still want to take this opportunity to tell you something: think about things with care.

For example, when I post advertisements recommending public accounts, WeChat groups, and personal WeChat accounts on public accounts and Moments, people who are good at observation and thinking will think about it.

1. How much does this advertisement of the village chief cost?

2. The village chief’s public account has advertisements even though its readership is so low. Does this mean that the public account can still be monetized?

3. Many people are posting this kind of ads. Does that mean the conversion rate is pretty good?

4. How does this type of advertising make money?

5. What is the entire process of delivery and conversion of this type of advertising?

3. Find opportunities to make money

Some time ago, I shared the case of snack sales on Douyin in my official account. Some readers have also seen short video ads with thousands of followers on Douyin.

At that time, I said that this kind of account that seems to have only 3,000 to 5,000 followers can sell tens of thousands of products a year.

So after reading the article and cases, the reader started to think, imitate, and create his own account.

After more than a month of testing how others shot videos and wrote copy, we have now received orders.

I wrote this article not to ask everyone to accept advertisements.

It's not about asking everyone to analyze advertising, it's just about telling a small number of people if you want to make money.

You need to analyze, be observant and stay sensitive, and always think about why others are doing this, how they make money, and why others continue to do this.

Just like people often leave messages in the comment section saying that your reading ability is not good, you have only had a few hundred readers after writing for several years.

This kind of person can only criticize, but he never thought that my hundreds of readings are still generating income for me every day.

So I hope that everyone will look at problems not just on the surface, but think more, go deeper, and execute more.